Skype received horrible press coverage when the VoIP service was interrupted for several days last week. Now, Skype is trying to make amends:

“Skype Ltd. is offering a week of free service to paying customers who may have been affected by the two-day outage of its Internet telephony service last week.

The company has sent an e-mail to customers who pay for its premium services informing them of the offer, Skype spokeswoman Imogen Bailey said Thursday.”

link: Skype Premium Users Get Free Service

Whether the Skype customers avail themselves of this offer of free service is not the main point. In making the offer, Skype generates free positive international press and adroitly manages ‘damage control’ - and tries to maintain customer good will.

Catherine Forsythe

[tags]voip, skype, free service, press coverage, customer relations[/tags]