Advertising has funded the phenomenal growth of Google. It is in Google’s best interest to protect the integrity and validity of its advertising model. One problem that has plagued Google and other similar pay-for-clicks programs has been click fraud:

“Google Inc. has unveiled a Web site “resource center” focused on the thorny issue of click fraud, which many consider a potential threat to the company’s main source of revenue: pay-per-click advertising.”

link: Google Opens Click-Fraud Site

link: Ad Traffic Quality Resource Center

The site may serve two main purposes. Such a site does address an ongoing problem in Google’s business model. Further, it is just good public relations from the ‘don’t be evil’ behemoth.

Catherine Forsythe

Tags: google, click fraud, advertising, business model, web site, security, revenue