To marketing people, publicity is an art form. Free publicity is good. Positive free publicity is even better. And when that positive, free publicity comes from an international known source, it is similar to hitting the “marketing jackpot”:

“…Every astronaut on the space shuttle Endeavour has an iPod. NASA certified the MP3 players for flight about a year ago. Astronauts used to carry CD players, but iPods are better because they are smaller and weigh less.”

link: What Do You Listen to on Orbit? Astronauts Take iPods

It’s not that the iPod needs any more publicity. However, when the product reaches outer space and news items about that product crosses news agencies around the world, the boss must be happy. Perhaps Steve Jobs is having an ‘I-told-you-so’ moment…

Catherine Forsythe

Tags: nasa, astronauts, publicity, space, ipod, steve jobs, marketing