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Aquafina: Bottled Tap Water

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Bottle water is expensive. If you do some calculations, you will find that the bottle water is more expensive than gasoline. Nevertheless, people buy the water with the expectation that it is from a purer source than what comes out of the tap. Then this admission from PepsiCo, the manufacturer of Aquafina:

“The U.S. manufacturer of Aquafina bottled water will soon revise the product’s label to clearly show the drink is made with treated tap water.

Aquafina bottles sold in the U.S. are now labelled “PWS,” but the new labels will spell this out as “Public Water Source,” the brand’s owner PepsiCo said on Friday.”

link: Aquafina labels to spell out tap water source

It brings to mind a quote widely attributed to P. T. Barnum (although there is some dispute whether he ever said it). Still, the sentiment applies. “There’s a sucker born every minute”.

Catherine Forsythe

[tags]bottled water, gasoline, purity, aquafina, pepsico, p.t. barnum, costs[/tags]

13 Comments

The question is, how is treated? Reverse osmosis and carbon filtering, or?

I am probably one of the few people left in the world that only drink water that either comes directly from a tap or from a fridge. A couple of weeks ago I saw a CNN segment that talked about bottled water. It stated that only 10% of bottles are recycled and each month over 15 million bottles of water are purchased in the USA. CRAZYNESS!!!

Penn & Teller exposed the “pricey water” myths last season. It is strange that so many are cast in the mold of ’sucker’…and the last part of the statement is that there are 2 to take them. In this case, it’s several, CocaCola, Pepsi, Perrier, Sarasota Springs, etc.

I saw one the other day in brown plastic, said to keep the harmful effects of sunlight from destroying the natural taste!

Yeah, Aquafina partially comes from the Detroit river.

http://robbrydon.blogspot.com/2007/07/aquafina.html

after the water is purified it does not resemble tap water at all - it gets free of TDS and the chemical chlorine - don’t let the media trick you into thinking tap water and purified are the same - their media tricks get a lot of attention but they are the REAL tricksters!

bob, how do you know total dissolved solids are removed? And chlorine?

Chlorine is brought to levels that are not noticeable by activated carbon carbon [sometimes].

As for TDS, take a look at any of the waters claiming to be ’spring’ or natural. Their TDS will be much higher than tap.

If you want ‘pure’ water, double distillation is the way - you don’t get that from a plastic bottle.

oh, did anyone ever tell you guys about how plasticizers get into the water from the packaging?

I think this is criminal. It really doesn’t matter whether it is purified or not or what processes they use…the bottom line is that those purchasing this brand have been mislead. C’mon…who the hell would know what PWS means–that’s reaching if you ask me. What do you think they printed it using initials…

What’s next….previously owned H2O (POH2O) ;-)

Go buy a Brita water pitcher if you don’t have a refrigerator with a filter…they work and are cheap…

Peace!!

How do you know there is no TDS - test it - purified water has less than 10 PPM - tap water has between 150-500PPM (typically)
Test it for chlorine - NONE
Purified water is better for you than Spring water because of the purity - to aid water in removing toxins from your body you need it pure so more toxins can be removed - if you want TDS then get your minerals from food in organic form - not from water -

As for the Brita pitcher - that is the biggest marketing joke there is - test your “so called filtered” water from a brita pitcher - it removes very little TDS - if you don’t believe me then go buy a TDS meter (they only cost about $30) and see for yourself.

This issue has really made people excited about not only what the bottling companies changing their labels but also about bottled water usage as a whole. To me, the companies have not done anything wrong. Aquafina bottles have always stated where the water comes from and they have never claimed to be natural spring water. It says they are pure water - meaning purified. And from what I’ve heard the purification process is quite intense.

As for buying bottles of water - I admit - I still do it. I’m on the go a lot and try to remember to grab water each morning before I leave the house but when I forget I’ll buy a bottle. I’d really rather do that than drink from a water fountain or a source that I am unsure of.

I don’t think consumers were mislead. If they read the label, they would not see anything about the water coming from a spring…they would only read about the filtration process.

And bob has an excellent point about purified water being better than spring water. Spring water can have a lot of containments in it that are not safe. I would much rather know that my water is being purified and cleared of toxins. Where I live, in Washington DC, we have very high levels of chlorine and lead in our tap water. At home I will use a filter that is certified to remove them but when I am on the go I will get bottled water because I want something cleaner than our city’s tap water.

[...] There seems to be more and more of a backlash against bottled water. People have reacted to the fact that sometimes, as in the case with Aquafina, it is treated tap water. Furthermore, there are environmental concerns about the bottled water: [...]

True, the bottled water companies may have mislead consumers, but they have let themselves be mislead. Consumes rarely read labes anymore or really seem to care where products came from. Would it have made a big difference? Probably not; most consumers would have just kept on buying it. Save some money and landfill space; buy a reusable bottle and filter.

[...] Webb had this to say and Forsythe has dealt with bottled water here and here previously, so I’d like to bump the attention of those posts back to the top once more. I [...]

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