It seems like it is time to learn yet another acronym. This one is “FOG”, which stands for “Fear of Google“. Jason Lee Miller explains:

“Former Microsoft employee Robert Scoble says the acronym “FOG” (Fear of Google) has entered the common lexicon of the marketing world:

“The perception on the street is that Google is leaving its competitors in the dust and they don’t like that, which is causing them to cheer on Microsoft and Yahoo just so they’ll do something interesting and stay in the game.”"

link: Marketers Step Into Google FOG

It seems that success has its negative side. There are some who delight when Tiger Woods flounders or when the New York Yankees fail to reach the World Series or when the Los Angeles Lakers are simply terrible or … well, I am sure you have your own examples. I am just waiting to see the acronym “FOMM” - “Fear of Marissa Mayer“.

Catherine Forsythe

[tags]fog, acronym, google, success, marketing, robert scoble, marissa mayer[/tags]