It is well known that people don’t always ‘speak their minds’, and it is suspected that people don’t always ‘know their minds’. Understanding such divergences is important to scientific psychology. This web site presents a method that demonstrates the conscious-unconscious divergences much more convincingly than has been possible with previous methods. This new method is called the Implicit Association Test, or IAT for short.

We will ask you (optionally) to report your attitudes toward or beliefs about these topics, and provide some general information about yourself. These demonstrations should be more valuable if you have also tried to describe your self-understanding of the characteristic that the IAT is designed to measure. Also, a variety of factors may influence your IAT performance. The score is provided for entertainment purposes only.

Data exchanged with this site are protected by SSL encryption, and no personally identifying information is collected. IP addresses are routinely recorded, but are completely confidential.

This is a revealing exercise, but it requires concentration and time.  Don’t even try it if you are unable to provide both.

Implicit Association Test

This is a revealing exercise, but it requires concentration and time.  Don’t even try it if you are unable to provide both.