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LifeLock Raises $25 Million
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Silicon Alley Insider reports the following about credit protection outfit LifeLock.
We hear that Goldman Sachs is investing $25 million in LifeLock, a three-year-old company that promises to protect consumers from credit fraud.
Credit Protector LifeLock Raises $25 Million; $220 Million Valuation - Silicon Alley Insider
Disclosure: the writer uses LifeLock services.




2 Comments
Mike
January 15th, 2008
at 2:14pm
Better read up the guy who is the founder before giving them all your personal information–he suspected of being an Identity Thief himself…that’s rich!!
http://blog.wired.com/27bstroke6/2007/06/lifelock_founde.html
Plus, it’s easier to just buy the service from the credit bureaus and keep an eye on things yourself…why trust someone else to watch YOUR back..
good luck if you already bought into his company…better start changing your account numbers and personal info
The founder is no longer associated with the company. Several large universities offer the service to their students. I use it myself. It isn’t easier to do what they do yourself, by a long shot. In fact, just remembering and taking the time is more trouble than it’s worth to me.
Oscar
January 23rd, 2008
at 5:56pm
I used Lifelock for a few months just to try out. I gave them all my contact information just in case they needed to contact me in case someone tried to use my credit information. Well, after a few months, I tested them. I tried to open a credit card account just to see what would happen. The bank was able to pull credit on me and give me the credit card all without Lifelock contacting me in any way! I waited a few weeks just to see if they mailed me SOMETHING letting me know that my credit had been accessed. I got zero notices from them. Even though they had my email address, phone numbers, and snail mail addresses, I never heard a peep. When I called to cancel, although it went smoothly, the customer service rep baffled me. She said “we DON’T contact you if someone accesses your credit”. What? Isn’t that their whole business model? She said that it is the credit bureaus job to notify you and not them. Again, what? I never heard anything from Equifax, Experian, or TransUnion either so that blows that excuse. Maybe your mileage will vary if you go down the road of signing up with Lifelock. But, for me, it seems like a big waste of money. They also claim that they can stop you from being mailed junk mail. That seemed to work a little at least. Maybe that’s just wishful thinking. I’ll be able to judge that better in a few months. Anyway, my two cents.
Thanks for writing.
Here’s an interesting article by Michael Arrington at TechCrunch. The Hit Job On Lifelock
I’m going to bow out of this now. I have no money invested in Lifelock beyond the $20/month for my wife and me. So far, they’ve given me good service. Debix is an alternative, for those who are nervous about lifelock. Bye now.
Bill