Privacy Delays Ad Targeting on Phones
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NEW YORK (AP) — Your cell phone is a potential gold mine for marketers: It can reveal where you are, whom you call and even what music you like.
Considering the phone is usually no more than a few feet away, these are powerful clues for figuring out just the right moment to deliver the right coupon for the store just around the corner.
But first marketers will have to wrest the personal profiles from mobile carriers worried that annoyed subscribers might defect to rivals.
