FreeMyApps lets consumers get popular paid apps for free (like Angry Birds, Cut the Rope, and Grand Theft Auto) in exchange for trying out free apps. Beyond the obvious benefit for regular consumers (such as not having to pay for apps and without any jailbreaking), marketers of free apps get loads of new downloads — and marketers of paid apps get a whole new channel for incremental revenue and a boost to App Store visibility.
But what’s been really interesting is how FreeMyApps has been cleverly leveraging social media to build an enthusiastic fan base of consumers eager to get their hands on free apps. For example, it’s held Twitter and YouTube contests to encourage fans to submit songs or videos by guaranteeing that every entrant receive a paid app of their choice up to $7.99 and a grand prize of $50. Registrations tripled during the contests.
It’s been two months since FreeMyApps launched, and it’s proving to be very popular. There’s not much more to say about the service but demonstrate how it works.
First, we need to start off by getting credits for trying out free apps. By heading over to the website and tapping on a sponsored app, you’ll be prompted to share your device ID, which basically registers your device to be able to access whatever sponsored apps that you’ve downloaded so it can give you your credits to redeem. Pressing the confirm dialog button, you’ll be directed to what looks like an Apple prompt to accept a certificate. To my knowledge, this is safe and only gives the service access to your device ID. Once you press the install button, you’ll be redirected back to the website and you’re free to start downloading sponsored apps.
Now that the certificate is installed, you can get to downloading sponsored apps. By clicking on the sponsored apps button, you’ll be given a long list of apps that you can download and gain credits to be used for downloading the paid apps you want. Ranging from about 75 credits per app downloaded, most of the paid apps will only be two or three app downloads away.
Redeem for Paid Apps
Once the app is downloaded and you’ve played with it for about 30 seconds, you’ll receive credit. A user can keep racking up credit to buy bigger and better apps — not only for the iPhone, but for the iPad as well. Let’s say that you’ve received 75 credits and now you want to get a free app.
Going back to the website, you can go to the Gift Apps section and pick out an assortment of apps in exchange for your credit. These aren’t no-name titles, either. Fruit Ninja, Cut the Rope, and even Angry Birds are just a few examples of normally paid apps that can be downloaded with your credits from FreeMyApps.
From personal experience, I had initial troubles with accepting the certificate when it was presented to me. You need this certificate to be able to do anything with the site, as it’s your registration. I had to keep accepting and accepting the certificate over and over again; with a quick restart of my device, I was finally able to install the certificate.
After that little trouble, it was a smooth breeze to download apps and test them out. I think it’s a good idea, but is offering free apps in exchange for paid apps really bringing attention to the free apps? Personally, I see that users will just download the free apps to get access to the apps they really want, leaving the free apps behind and possibly deleting them, never to be seen again.
Check out FreeMyApps and tell us what you like and dislike about it.