Google Breaks Internet Traffic Record

In its earnings call last week, Google announced a record 2010 third-quarter revenue of $7.29 billion (up 23%). The market exploded and Google’s shares shot past $615, giving Google a market cap of more than $195 billion.

This month, Google has shattered an Internet traffic record by gaining more than 1% of all Internet traffic share since January. If Google were an ISP, it would rank as the second largest ISP on the planet right behind Level 3, which is a major backbone carrier for many ISP networks.

According to the latest numbers, Google now represents about 6.4% of all Internet traffic around the world. Google is growing considerably faster than overall Internet volumes, which are already increasing 40-45% each year.

While it’s not news that Google is BIG, what is more amazing is how much Google continues to grow.

Atop that, Google now has direct peering with around 70% of all providers around the world — an increase of ~10% from last year. The only remaining major group of ISPs without direct peering with Google are several of the tier 1 ISPs that will not do a settlement-free peer with Google due to regulatory prohibitions or commercial strategy.

[Image via Arbor Networks]

Article Written by

  • Pingback: Tweets that mention Google Breaks Internet Traffic Record « Craighton's Logic -- Topsy.com

  • Pingback: Digg is Laying Off 37% of Their Workers ~ Chris Pirillo

  • Anonymous

    If you think that DirectTV cancellation was a problem, don’t even THINK of ever subscribing to DISH network. They make it so easy to originally subscribe (really, a pleasure), but cancellation is next to impossible. Not only do they make promises that they don’t keep (publically advertised and on their website, too, promises) but they absolutely certainly don’t keep promises that they make when you ATTEMPT to cancel. They keep you on hold white pushing you UP to higher level administrators and they, too, make it difficult, and push you up, again, to still higher administrators, giving you the idea that they don’t believe that ANYONE would ever WANT to cancel. Finally, in exasperation, I not only followed up my cancellation with an email confirming it and an email to my credit card company to also tell of the concellation and instructing them to refuse further charges from DISH. Well, THAT should have done it. However, DISH not only continued to bill for months afterwards (even though the credit card company DID NOT accept or pay the charges) and DISH went on for years (yes, I mean and meant “years”) of getting a succession of “debt collectors” to continue to threaten legal action if I did not pay. DISH is the worst supplier of ANYTHING that I’ve ever come across in my entire lifetime.

  • Ted Mackel

    What is the deal with the return box? i bought my Sat receivers off ebay dirt cheep. No return and if I cancel I can just put them up on ebay for some extra WAM

  • http://twitter.com/matthartley Matt Hartley

    Thanks for the kind words. However I would ask you to take a closer look under the title. I realize the contrast is a bit sketchy, but here it is. ;)

    “Posted by Matt Hartley on Jun 23, 2011″