Craighton's Logic

Wired Magazine Comes To The iPad

Posted by on May 27, 2010 | 8 Comments

There should be an image here!Wired magazine has long been noted as being founded during the digital revolution. Wired’s first digital edition is now available for the iPad and soon for nearly all other tablets. Wired has always made its stories accessible online at Wired.com, but as successful as the site is, it is not a magazine.

A tablet is Wired’s opportunity to make the Wired it always dreamed of. It has all the visual impact of paper, enhanced by interactive elements like video and animated infographics. It offers you a history of Mars landings that lets you explore the red planet yourself. It can even take you inside Trent Reznor’s recording studio and let you listen to snippets of his work in progress. It can show you exactly how Pixar crafted each frame of its new movie, Toy Story 3.

To deliver this rich reading environment, Wired is using new digital publishing technology developed by Adobe. The yearlong effort, spearheaded by Wired creative director Scott Dadich, will allow Wired to simultaneously create both the print magazine and the enhanced digital version with the same set of authoring and design tools it uses now to create its print media.

Wired magazine will be digital from now on, designed from the start as a compelling interactive experience, in parallel with the print edition. Wired is finally, wired.

Features

Innovative features of the Wired App include:

  • Every page in the issue is individually designed for optimal viewing on the iPad screen in both portrait or landscape orientation.
  • Navigations from the cover, which allows readers to touch cover lines to go directly to stories giving direct access to editorial content.
  • Content organized in vertical stacks rather than magazine-like spreads.
  • Design cues throughout to lead reader through the issue, augmenting the scroll bar with subtle indications of more content and additional features to explore.
  • Drop down Table of Contents (TOC) and Browse view (zoomed out view of stacks of content) make for easy navigation and sense of place within the issue.
  • Orientation-appropriate photography offers different images taking advantage of layout changes whether in portrait or landscape mode.
  • Animated 360° images show readers every side of Iron Man and let them explore the history of Mars landings.
  • Unique slide shows take readers through multiple views using touch for image progression.
  • Four editorial videos including an exclusive clip from Toy Story 3. All video is embedded into the app allowing for automatic load, display in HD and access without a connection.
  • Music to enhance story telling, including an exclusive listen inside Trent Reznor’s recording studio.

Advertising in the issue is also enhanced. Nine advertisers took advantage of premium sponsorships in Wired’s June digital edition, allowing them to incorporate interactivity and enhancements including 360º images, slide shows and videos. The premium advertisers include:

  • GE displays a rotatable 360º image from the world’s first CT scanner in HD
  • An Olympus slide show highlights the advanced photo capabilities of its new PEN E-PL1
  • Fidelity Investments showcases its 10 Innovations for Investors in a slide show
  • HBO includes a True Blood season two recap slide show promoting the new season’s June 13 premiere
  • Intel, Infiniti, Nissan, Mercedes Benz, GE, and Pepsi all feature embedded HD video

The Audit Bureau of Circulations (ABC) has approved the app as a replica digital edition of the magazine. The Wired app is available now for $4.99 from the iPad App Store or at http://www.wired.com/app. This is the third ABC-approved digital edition from Condé Nast, following GQ and Vanity Fair, which are available for iPad, iPhone, and iPod touch.

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  • http://twitter.com/tonyisontwtr tony cerda

    Apple paved the way for face to face calling?? I used to use my Nokia N95′s front facing camera to do this back in 2005. 6 years later apple gets a clue to do this, from Nokia no doubt, and gets all the credit for it? I don’t think so.

    • http://www.jakeludington.com Jake Ludington

      Apple has enough marketshare to make face-to-face calling intersting. Finding anyone else with an N95 was nearly impossible in 2005.

  • Anonymous

    The doomsday folks are just a half-bubble off plumb IMO.

    But what you’re talking about is something we “Preppers” call the “Normalcy Bias”. Water has always come from the faucet, so it always will. Food has always come from the grocery store, so it always will. I have always had the freedoms guaranteed me by the United States Constitution, so I always will, and on, and on.

    Compared to World History, or even that of the United States, our lives are short. Since we have never known anything different, we tend to believe things will always be the same, aka “It can’t happen here!”. While a total nuclear exchange or an asteroid hit are highly unlikely, it remains to be seen how all of the other smaller events (political, natural, terrorist) will effect our quality of life in the future.

  • http://pulse.yahoo.com/_XCKAPQZBC2L4VWRTT2I7U3H42I BillP

    Hello, Sherman. I’ve commented before here – I always check the hard disk drive with the manufacturer’s diagnostic software first. Always. Even if I hear a story like your customer’s…About 10% of the time it’s a bad hard disk drive, and I’ve wasted no time/effort on software (Windows) diagnostics. (Heard same kind of story last night – asked them to drop off same night – diagnosed bad drive – up and running today with new drive from stock. All the data was recoverable(!) ).

    If customer elects to get new computer (exceedingly rare), I try to keep old computer to properly recycle, or re-use for a low-income customer. The bad hard disk drive gets destroyed here – they are taken apart and scrapped for the aluminum. BillP

  • William Morgan

    Thanks for the article – I am going to jump in and try a few of those apps.

    Funny I had a meeting with a senior user yesterday, showing him the sound recorder app in Windows 7 for dictating as well as Dropbox for file sharing. Made me think – people can really set themselves up with a lot of good stuff without having to invest anything but than their time.

    Love that anecdote about the recycling of old hardware using Linux. Great work.

  • http://twitter.com/Egehead Cindy Solberg

    I, too, tried a “Fabulous Freebies” class. Ended up with people who didn’t know how to use the Internet and therefore didn’t find the apps valuable. The result was that we spent a lot of time on the different search engines and how to use advanced search options within them.

  • http://twitter.com/geekgirlfri Melinda P.

    Everyone in my church kept talking about this, and you’re not the first person I’ve seen comment on it. It reminds me of Luke 10:21, where Jesus talks about God hiding things from the wise and prudent, and revealing them unto babes.