There is a problem with how NBC is handling Olympic coverage. Maybe it’s not a problem, maybe it’s just marketing. Call me a fortune teller, call me psychic but I know what Paul Hamm is going to do tonight, I know who the fastest man in the world is, and I knew that Carly Patterson took the gold at Athens before it was aired on NBC.

NBC is piecing all the Olympics together and fitting it into American primetime television. There is nothing wrong with this but I would much rather see the Olympics as they happen and not as NBC wants me to see them. This doesn’t mean I’m not going to watch the Olympics but it also doesn’t I’m turning off SharpReader so I don’t get the updates on who wins what at the Olympics in Athens.

However, I am using the NBC “delayed” primetime showings to my advantage. As news of medalists comes in it lets me know whether or not I really want to watch what NBC is going to time delay into my brain. Of course, gymnastics will always be on for Aubree and track and field will always be on for me regardless of who wins or loses.

Does the time delay take something away from the Olympics? Maybe. I don’t have to help NBC’s ratings to get good Olympics coverage. But the Olympic Games are still THE quintessential sporting event of all man kind and I’m still going to tune in when I can.