jrjphoto.com is pretty much in update mode. Descriptions were added to all pages a few days ago and title attributes have been added to all internal site links as well. This is the fastest I’ve ever started a site and gotten it into “update mode”.

Yesterday started a long process of aggressively obtaining links to improve popularity of jrjphoto.com and to get it indexed in the major search engines.

The link campaign itself will target 12 search engines and 11 strategic keywords while utilizing the recommendations and methods mentioned in Link Popularity. This isn’t a quick process either due to the fact that there are 19 search terms I will be using which brings the total number of searches to 2,508 (19 search terms using 11 keywords across 12 search engines). The link campaign will easily go into the second quarter of next year. But this is a good thing due to the recent volatility in the world of search engines.

Jonathan and I had a good web design and search engine optimization (SEO) talk over the phone today. One of the things he was concerned about the was the rate at which he could write articles for the site. I told him a while ago that it was a good idea to add content often (which it is) to keep a site from going stale. Jonathan said that one article was quickly rolling into another and another and … well you get the point. At this point he could add twenty articles a day and it would be okay. Sure, it could be a little overwhelming to the users of the site but it could be equally reassuring that Jonathan knows what he’s talking about and if the Articles page itself was well laid out then it would be a non-issue on the user side of things.

Timing is of course everything. Adding gobs and gobs of content too quickly will keep your site fresh but it could also burn you out and cause the site to fizzle but this won’t be the case with Jonathan’s web site.

The other issue is outpacing the search engine crawlers. The Short Family Web Site did this for a few months. I was adding content at such a rate that no crawler, spider or bot of any major search engine could possibly keep up. I quickly learned that this was okay.

It would appear that when you start consistently outpacing search engines abilities to spider your site that the frequency of search engines spidering your site increases. The Short Family Web Site is a perfect example of this. This blog is an even better example. We were adding pictures and blog entries as well as modifying existing content at such a breakneck pace that no search engine could keep up. In the past four weeks this has quickly turned around due to a dramatic increase in crawling and indexing by Google, Inktomi, AltaVista, AlltheWeb, etc. The lesson here is that it’s not a bad idea to stay ahead of the search engines when it comes to content creation.