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Spock - Not the Star Trek one, the search engine one

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I am an avid Spock user. Ok.. That’s probably an understatement. I am an extreme Spock user. I am not extreme in my network size, though it has connected me with a large number of people I would have otherwise never found again. Rather, I am an extreme user of the site to do WORK.

Recently, there has been some bashing of Spock going on around the web. When I found out that Tim O’Reilly had put together a post on Spock last spring, I didn’t think anything of it. He liked the site, for many of the same reasons I do.  Earlier this week, it came to my attention that people were using the comment area on that blog post to bash Spock.com. I no longer could stand aside. I posted a comment there about why I use Spock.

Ever since I started using Spock last spring, I have meant to blog about its existence. I just never seem to get to it. There is always something more urgent to write about. No more. Here is my opinion about Spock.com: You should be using it.

Spock has two sides to it. One side lets you keep track of all of the information about you on the web. The other side lets you search the web quickly and easily to find out what the web has to say about others. I use both sides equally, but in different ways. I use the information side to make sure that only true information about me is out on the web. I use the search side to find people who want me to do business with them, connect with them, or follow them.

Where Spock gets its information

Spock’s engines search the web  looking for social networking information about people. It finds web links, news, and other information from everywhere on the internet and organizes it by the people referenced in the information.  The engine pulls all the information together into people based pages.

What Spock knows about you

The Spock engine searches the web to find information about people, true. But in addition, you as a community member of Spock can vote on the tags on yourself and others. The more people that vote on a tag, the higher it will appear in the list of tags. Same goes for photos, quotes, news and links.

One of the unique features of Spock is the “Related People” section. In this area, you mark people as someone you know well enough to consider yourself related to them. For example, as I find Microsoft MVPs that I know on the site, I mark them as “XXX is a fellow MVP and Friend.” Because I have added this item myself, I know that the relationship is real. You can add others to your related list, or you can add yourself to someone else’s related list. Once you have established a relationship, others can vote on the reality of the relationship.

Vote?

Yeah… Vote. Everything on Spock is driven by how many votes an item gets. When you create an item, you are automatically voting “Yes” for it. Others have the option to vote yes or no on all items as well. If you change your mind later about the applicability of the item, you can change your vote to no. No votes move things down in the order of the list, yes votes move them up.

What’s all this about “Trust”?

One of the big discussions about Spock centers around the requests for trust that people send out to the members of their address books and other networks. Requesting trust is done via email. If you request trust from someone, an email is sent in your name to them If they feel like trusting you, they go to their Spock.com page and approve the trust request.

The problems come in when you send a large number of trust requests. Some members of the online world have decided that these trust requests are spam. Me, I don’t’ see it that way. Or, at least not anymore than the requests to play that I get on FaceBook.  (Not that I mind the requests to play… they are good breaks!)

For me, trust allows me to know that the information I am looking at really belongs to the person I think it is. That means that I don’t have to go checking everywhere to find out if the Jorge Jacobs whose information I am looking at is the one who is my son not the one who is the Guatemalan activist.

Want to know more about Spock? Ask me. Or, check out my page at http://www.spock.com/Kathy-Jacobs - One of the few places on the web that I am not callkathy!

2 Comments

Just one question, Kathy- how do you know all this about Spock? :) J/K!

seriously- I think we should give some more time to Spock to finalize their early “social” ideas, and to let their search robots and indexing machine to process it all- and then the world will get a very useful tool for the Online Identity Management, exactly what the most of us were looking for.

for me Spock today is first of all the most easy and the most complete place on the Web to present myself to anybody else. Even if I have my personal page, blog and etc- on Spock it’s much easy to put it all together :)
Sure I could have a similar thing with SocialURL, Naymz etc- but all these projects covered just a part of my Digital Identity. Maybe Naymz is my best preferred before I found Spock.
Then the final argoment for me was that Spock is “totally 2.0″, the same as myself :) So I do not think of it as about just a Search Engine, for me it’s first of all a Tool for on-line identity monitoring- of myself and my friends, the tool I can highly interact with!

+ of course it’s nice to see that finaly it has arrived the expected “Google 2.0″, a Search Engine 2.0 for the Web 2.0. yeah, the world is crazy!

Warm regards,
Andrey Golub- a Spock Evangelist and Blogger
http://www.spock.com/Andrey-Golub

I’m a lover of all things Spock myself. I was able to connect many of my classmates from high school together, which to me is absolutely wonderful, for when they DO discover spock (and I know they will) they’ll find they’re already connected to their other classmates and have a chance of reconnecting. Since I went to a private school that has been closed down since 1991 (and I graduated in ‘90), it’s pre-WWW so information about it is truly lacking - and I find that I myself have had to request its addition to classmates, reunion, myyearbook and others over the years. But on Spock, it was very very easy to do.

Private concerns? It’s like anything else: If you don’t want your information “out there” - don’t put it on a myspace, an open dating site, make sure your phone number is unlisted, etc. The phrase, “neat but creepy” for spock no longer fits for me anymore - now it’s just “neat” :-)

Ken

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