Facebook to Provide Easy Access to Developers – Do You Approve?

Facebook to Provide Easy Access to Developers -- Do You Approve?Anyone who has been using Facebook for a while knows that, since the company went public, there has been an avalanche of changes. One of these changes was immediately noticeable when we began to see a bombardment of unsolicited advertisements on our Facebook newsfeeds. However, little did we know that this was just the experimental stage in which Facebook developers were attempting to determine the public response to wading through all the garbage in order to get information about their friends.

Since it was new, I know that at first I thought that these advertisements were being unintentionally passed on by my electronically challenged family and friends who didn’t know what they were doing. Of course, you must understand that while these people can get into trouble answering questions that pop up on their machines at unexpected times, they view Facebook as a playground for fun and games. So when I get some type of unwanted notice, request, or announcement, I normally ignore the solicitation and go on with normal daily activities.

However, Facebook needs ways to increase its revenues, so it is also going to make changes to the way developers are allowed access to its website. The company’s hope in doing so is that, with developers having easier access to the site, it will in turn make it easier for them to develop new Facebook applications that it can get the unwitting public to buy.

Why Are Developers Receiving the Red Carpet Treatment?

Only the most uninformed are unaware of the beating that Facebook took when it went public several months ago. Since that time, Facebook, once the darling of the Internet, has continued to see its stocks fluctuate as it struggle to change Wall Street’s sour opinion regarding its ability to make a profit. So, in order to change this opinion, Facebook will need to make some drastic moves to increase profits, which may explain why it is attempting to make it easier for developers to develop Facebook applications. In other words, the company is hoping against hope that, between advertising and new applications, it will be able to line its coffers and increase profitability.

How Will Consumers Like Unwanted Advertising?

While Facebook investors attempt to increase revenue, how are Facebook users handling the deluge of changes that have occurred on their personal pages and newsfeeds? My personal opinion is that, for those of us who choose to use Facebook, these changes have done little to further our enjoyment in using the social network. I know for a fact that several of my friends and family have given up on Facebook and have shuttered their accounts.

However, I chose a different route. Instead of closing my Facebook account, I have installed a program called Social Fixer. This program manages my Facebook page and effectively cleans out the annoying advertisements, unwanted sponsored advertisements, and other assorted junk. In fact, it has completely restored my Facebook account to one that I can actually use.

With that being said, I know that many of you are as frustrated as I was, so why do the people behind the scenes at Facebook come up with these schemes? Money: it is as simple as that. It is almost like the company is shouting that it cares more about revenue then it does about its clients. However, now that I have made this statement — which I have heard echoed numerous times on Facebook — let us look at the facts.

The purpose of Facebook, like any business, is not to become our friend or to give us a nice, warm, fuzzy feeling all over, but rather to make a buck. Its sole purpose has always been to one day cash in on its creation by going public. The developers at the time were looking to the future and saw the creation of a new social networking site as a golden opportunity. Unfortunately, when it was finally able to enter the race, it stumbled at the start line and has been forced to accept declining revenues that have resulted in unhappy investors. So, while Facebook developers struggle through their own financial turmoil and face the fact that investors are losing money on an investment that they thought would rival what had happened when Google, Apple, and other highly prized institutions when they went public, they know that they need to change what they are doing.

That means that, as long as Wall Street continues to challenge the company to produce a solid revenue source, we Facebook users will continue to be forced to accept the changes that are thrown at us. I would even venture a guess that we will be in for more advertisements and more applications in the very near future. If that prospect bothers you and you feel that you can’t or won’t deal with the inconveniences any longer, your only option is to move on. If that describes how you feel, I hear that Google+ is open for new members.

What do you think?

Comments welcome.

Source: Facebook developers

Source: Facebook advertisements

Article Written by

I have been writing for Lockergnome for eight years.

  • http://www.facebook.com/profile.php?id=598945146 Nick Hall

    “The purpose of Facebook, like any business, is not to become our friend or to give us a nice, warm, fuzzy feeling all over, but rather to make a buck. Its sole purpose has always been to one day cash in on its creation by going public.”


    Facebook’s purpose – since its inception – has been to connect people and enable them to share their lives online. Part of investor/speculator frustration also focuses on Zuck as CEO: does he know what’s best for the shareholders and is he taking the service Facebook provides in the right (and profitable) direction? (http://mashable.com/2012/08/20/should-zuckerberg-step-down-poll/)

    With respect to Apple & Google, comparing Facebook’s debut as a public company may be a bit unfair: remember (both back in the day and now) Apple & Google have multiple offerings. Apple with their own hardware & software and Google with software (and there’s an argument to be had around their hardware endeavors). Their stock price (and speculation around said price) is and remains high because those companies are perceived as valuable. (Apple recently praised as most valuable company ever, which could not have been achieved simply by focusing on one service or piece of hardware. http://au.finance.yahoo.com/news/apple-most-valuable-company-ever-110726730.html)

    Facebook’s staggered start is stunted in part by the misunderstanding of what Facebook is or does. The advertising model works. We all watched Google fuel their software endeavors through their search engine that put user’s needs above shareholders – then adding a relevant way for websites to be found through advertising.

    Slapping an advertising model onto a service can be profitable but additional services would need to be paired with the Facebook platform to both mitigate and provide additional channels for advertising. (Remember GM? They wanted additional channels for advertising and when Facebook reps refused, GM moved on. http://mashable.com/2012/05/29/facebook-gm-advertising-story/) I think the trouble with Facebook’s advertising model is how closely they try to relate advertising to the user’s network versus putting more weight on relating to the user’s tastes, likes and interests. Google’s advertising is tailored to terms a user has searched for (or content from other Google services) while Facebook’s advertising is tailored to businesses or interests a user’s network is connected to – through ‘likes’ or engagement on posts.

    Facebook does have to find ways to satisfy their shareholders – perhaps hardware? (Rumors of a ‘Facebook Phone’ have recently been squashed by Zuck. http://articles.cnn.com/2012-07-27/tech/tech_social-media_facebook-phone_1_facebook-phone-facebook-s-ceo-mark-zuckerberg) What about monetizing platform & API requests? With Facebook World Hack launching this week (http://www.fbworldhack.com/) and with the 100,000’s of apps and services powered by the Facebook platform (API, Single-Sign-On, Social Graph tools, etc). Two thoughts there: charge for API access (which will create an uproar) or insert Facebook-powered advertising into 3rd-Party and self-hosted apps powered by the API (probably better received by developers than charging for API access).

    Ultimately this all may be pointless pontification as speculators will ultimately influence the general population on the value and validity of Facebook and her business model(s).

  • yournot

    I do not approve. This will only lead to more Facebook malware.