This past week we technology geeks have been teased with some new toys that many of us can’t wait to get our hands on. Microsoft took top spot with its new Surface tablet computers in two distinct flavors: RT for the ARM crowd and regular Windows 8 sporting the traditional Intel inside. In addition, rumors have been flowing that Google and Asus have plans to challenge Amazon and its Kindle Fire, while Microsoft also came out with its Windows Phone 8.
However, for the purpose of this article, I wish to concentrate on two tablets that I believe are specific contenders for the enterprise. The first is the very popular Apple iPad, and next would be the Microsoft Surface tablet flavored with Intel inside. Though I believe that business customers could use the Surface tablet with an ARM processor, I think that these business types may need a full flavor of Microsoft Office. When I read articles about any tablet, I always have some type of suspicion that the writer has some kind of a bias that may influence their writings. So before I proceed, let me share with you my biases and what hardware and software I feel most comfortable with and why I feel the way I do.
I have been using Windows since Windows was in diapers. I have been using a Windows PC for so long that breaking the mold and going to OS X or Linux hasn’t intrigued me. No Apple because I believe the pricing compared to a PC is too expensive, plus I am just too lazy to learn a new OS, so Linux is out also. I own two Toshiba laptops, and both run Windows 7.
I own an Apple iPad and I personally believe that it is the best tablet computer on the planet. The one word I use when describing the iPad is “fantastic.”
I own an Amazon Kindle Fire, which I enjoy, and have ported the interface to resemble Ice Cream Sandwich. I also have an Android-powered smartphone that I enjoy using. Basically, I like Android.
How Are the iPad and Surface Going to Fare in the Enterprise?
Microsoft has sat in its ivory tower for the past decade, happy that Windows was on over one billion computers worldwide. The company’s other cash cow, Microsoft Office, was safe and sound as companies across America — and around the world — were dependent on Office to meet their needs. When Apple introduced the first iPad, Microsoft felt no immediate threat. Yes, consumers were buying what Microsoft considered a toy, but businesses wouldn’t need or use it.
But then a strange thing started to happen. Corporate folks started using their iPads at work and wanted more. IT departments recognized this phenomenon and started to wonder if they would be required to support a new device — one that they knew little about. In turn, Microsoft was starting to feel the pressure and needed something to counter this invasion on what had been its turf. Windows 8 and Surface were born in hopes of keeping the iPad from further invading the enterprise.
Enterprise customers may be more inclined to buy more stuff from Microsoft for the following reasons:
- IT departments are familiar with Windows, even if this is a new flavor.
- Windows 8 Pro will provide support for older software that some companies still use.
- Windows 8 Pro will provide integration of Office products.
- The built-in keyboard will be an added benefit for corporate users.
But the biggest reason Microsoft needs Windows 8 Pro and Surface to survive in the enterprise is because in 2012, the enterprise market will expand to some $120 billion worldwide. This is where Microsoft products need to succeed and where the company needs to remain in control.
The Apple iPad is intuitive, and the hardware and iOS are a pleasure to use. One can do work on the iPad, but some of what one calls work may be limited to specific applications that need to be added to accomplish tasks that Windows completes effortlessly. Windows 8 Pro Surface tablets will come with a built-in keyboard that — in the opinion of many — is needed in a work environment. In addition, Windows 8 Pro Surface will have native support for Microsoft Office, which will entice corporations and their IT departments to use the units.
In my personal opinion, Microsoft will eventually prevail in the enterprise market, while Apple will continue to garner the consumer marketplace as the iPad continues to shine as an entertainment device.
What do you think?
Comments, as always, are welcome.
CC licensed Flickr photo above shared by jeffalldridge