If Apple Isn’t Concerned About the Amazon Kindle Fire, Why Should You Be?

When Amazon introduced its Kindle Fire, some were quick to declare that a war would exist between Apple and Amazon. Some even spent their time writing about how bad the Amazon Kindle was compared to an Apple iPad, missing the entire differences between the two devices. This headline grabbing stunt soon changed to the traditional 10 worst things about this and 10 best things about that, with little regard as to what separated these two devices.

Apple has admitted that it does not fear the Amazon Kindle Fire and actually believes the device could help the iPad sell more units. The thinking is that devices like the Kindle Fire and Nook tablet could introduce more people to tablets and encourage those new tablet owners to upgrade to an Apple iPad. The speculation that Apple may build a smaller 7″ tablet may not come to fruition, since Apple’s philosophy is to not fear the new, cheaper tablets. Kudos to Apple for its rational approach to the situation and dispelling the notation that there is a war between the tablets.

If Apple Isn't Concerned About the Amazon Kindle Fire, Why Should You Be?Where some failed to see Amazon’s real goals is where Amazon will excel. Amazon had no intention of ever competing against the Apple iPad. Amazon’s strategy was to eliminate the other wannabes like HP, Dell, RIM, and any other technology company that was in the Android tablet business. The strategy seems to be working well as Dell has announced the elimination of its Streak tablet computer.

Next is the misconception by some that a 7″ tablet would not attract an audience. Actually, a 7″ tablet is a perfect size for some of us. It is what I call a ‘tweener. It is in between a phone and an iPad. Also, Amazon can afford to subsidize the sale of its Kindle Fire and take about a $2 loss per sale for each unit sold. Amazon will make up for this loss when people opt-in to buy more applications, rent movies, or subscribe to a Prime account. No other company in the Android tablet market has this resource of offerings to fall back on.

HP has announced that it will re-enter the tablet market when Microsoft releases Windows 8. This combination of a tablet with Windows will attract those who need to stay in the Microsoft realm for options such as Office. But will this be enough to attract buyers at a premium price? We will see sometime in late 2012 or maybe early 2013 whether this will work for HP and Microsoft.

Comments welcome.

Article Written by

I have been writing for LockerGnome since relocating to Missouri seven years ago, where I continue to be a technology enthusiast who enjoys playing with the newest and latest gadgets.

  • Kheemosabe

    This was a very refreshing article with a different analysis as to what I truly believe will be the evolution of the tablets.  And the article is right.   As more companies like Amazon enter into the table market, the prices will go down extremely.  I truly believe this is the true trend of tablets in the near future.  And as a result, I believe that smartphones, laptops, and desktops will be competitively pricing each other in unison.  That’s just my opinion!

  • Kheemosabe

    This was a very refreshing article with a different analysis as to what I truly believe will be the evolution of the tablets.  And the article is right.   As more companies like Amazon enter into the table market, the prices will go down extremely.  I truly believe this is the true trend of tablets in the near future.  And as a result, I believe that smartphones, laptops, and desktops will be competitively pricing each other in unison.  That’s just my opinion!

  • Anonymous

    My strong believe is if Apple introduces “smaller” iteration of its iPad tablet this thing will be screwed, because iPad is the only tablet(in my opinion) which can be called as a full featured + matured device, Apple also did the same thing with iPod products, all variations in iPod line up “just work”, nothing is “half ass” done there, the iOS also a winning factor with iPad, so yeah these products like kindle fire + nook do not point to a strong “future foundation”. I will still not buy a tablet other than iPad because along with Fire all the other android devices are “glitchy” at this point of time. And for me too “user experience” is a big deal

  • Anonymous

    My strong believe is if Apple introduces “smaller” iteration of its iPad tablet this thing will be screwed, because iPad is the only tablet(in my opinion) which can be called as a full featured + matured device, Apple also did the same thing with iPod products, all variations in iPod line up “just work”, nothing is “half ass” done there, the iOS also a winning factor with iPad, so yeah these products like kindle fire + nook do not point to a strong “future foundation”. I will still not buy a tablet other than iPad because along with Fire all the other android devices are “glitchy” at this point of time. And for me too “user experience” is a big deal

  • Anonymous

    My strong believe is if Apple introduces “smaller” iteration of its iPad tablet this thing will be screwed, because iPad is the only tablet(in my opinion) which can be called as a full featured + matured device, Apple also did the same thing with iPod products, all variations in iPod line up “just work”, nothing is “half ass” done there, the iOS also a winning factor with iPad, so yeah these products like kindle fire + nook do not point to a strong “future foundation”. I will still not buy a tablet other than iPad because along with Fire all the other android devices are “glitchy” at this point of time. And for me too “user experience” is a big deal

  • Anonymous

    kindle also has a lack luster design, unnecessary bulk and its existence(even after expected software revisions) do not point to a strong future wherein more n more devices are with respect to smaller form factor not only getting better but much mature in terms of UI+Os, so kindle fire creators clearly lacked future goals with the device. Because if you look at the business model of iPod family in which each iteration of the product is a greater user experience + solid product which is well designed and fully functional, what if u ask someone what would they prefer an iPod touch or Kindle fire? my answer atleast is iPod touch, its a complete device in all perspectives! So yeah price is not a winning factor anywhere!

  • Anonymous

    kindle also has a lack luster design, unnecessary bulk and its existence(even after expected software revisions) do not point to a strong future wherein more n more devices are with respect to smaller form factor not only getting better but much mature in terms of UI+Os, so kindle fire creators clearly lacked future goals with the device. Because if you look at the business model of iPod family in which each iteration of the product is a greater user experience + solid product which is well designed and fully functional, what if u ask someone what would they prefer an iPod touch or Kindle fire? my answer atleast is iPod touch, its a complete device in all perspectives! So yeah price is not a winning factor anywhere!

  • Anonymous

    kindle also has a lack luster design, unnecessary bulk and its existence(even after expected software revisions) do not point to a strong future wherein more n more devices are with respect to smaller form factor not only getting better but much mature in terms of UI+Os, so kindle fire creators clearly lacked future goals with the device. Because if you look at the business model of iPod family in which each iteration of the product is a greater user experience + solid product which is well designed and fully functional, what if u ask someone what would they prefer an iPod touch or Kindle fire? my answer atleast is iPod touch, its a complete device in all perspectives! So yeah price is not a winning factor anywhere!

  • http://www.piedcow.com malatmals

    the thing apple should fear is they have no way of reading books on a computer. with amazon i can read them on my computer, my iphone and my notebook. with apple i can only read on my iphone which is really too tiny for practical use.