Can You Trust Any of the Reviews You Read on the Web?

Can You Trust Any of the Reviews You Read on the Web?While the Internet provides us with a fantastic way to communicate with people from all around the world, it also allows us to obtain information that we might not be able to glean from other resources. Unfortunately, this opportunity allows for unscrupulous people to express fabricated opinions or comments about products that they may have never actually tested. In fact, businesses of all types regularly hire PR agencies to promote their products and due to their efforts some individuals could conclude that these promotions are actually enticements for favorable reviews.

To learn more about how these reviews are formulated, a person can access the Free Lunch Web site where an individual can download a report in which the authors explain how fake reviews are posted on Amazon. Within the confines of this report, the authors further claim that there is a conspiracy, of sorts, among top reviewers to train apprentices in how to write reviews that will allow them to cash in on the best free products and services that are offered in exchange for their positive review. To obtain these free benefits, however, you must first get the attention of the PR folks by submitting positive reviews for the products involved.

But it must be noted that Amazon is not the only Web site that contains reviews that may be questionable, since other electronic companies have similar posts that offer glowing reviews about questionable products. On a personal note, I have found it best to disregard any review that is four or more paragraphs in length since most articles that exceed six paragraphs have been found to be untrue. It is usually obvious upon reading such a review that it was not written by the average consumer but was rather written by a professional who is taking the time to explain every attribute that the product has to offer.

I would personally warn anyone who is looking for information on a product to be cautious of any review since these reviews can be manipulated to look any way that the reviewer wants them to appear. You see this in late night infomercials with their outlandish claims about how much money you will make or how much you are going to enjoy using their product. Reviews and testimonials about any product or about any infomercial should be viewed with a suspicious eye.

What do you think?

Comments welcome.

Article Written by

I have been writing for LockerGnome since relocating to Missouri seven years ago, where I continue to be a technology enthusiast who enjoys playing with the newest and latest gadgets.

  • http://www.facebook.com/people/Jordan-Jo/100001157825471 Jordan Jo

    I say we can trust reviews posted online, however it doesn’t stop there. You need to be able to determine it for your self. Look at the facts and sources. Make sure everything checks out.

  • http://www.facebook.com/people/Jordan-Jo/100001157825471 Jordan Jo

    I say we can trust reviews posted online, however it doesn’t stop there. You need to be able to determine it for your self. Look at the facts and sources. Make sure everything checks out.

  • Anonymous

    When I look at reviews I look for three things. The first and most important thing of all is “how many reviews are there?” The second is the rating. But unless there are a good substantial amount of reviews I don’t bother any further. Last is I search out reviews on many websites, not just one. Yes I know of one place right now that I know their reviews are bogus. First there are not many reviews maybe five at best. All of them give 4 or 5 stars on the product. There words look like they had copied off of a advertisement. I wont mention the name of the place. But you can clearly see between the lines of a bogus review. It’s crazy too that you can leave certain websites, to visit another, and see the same review almost word for word.

  • Anonymous

    When I look at reviews I look for three things. The first and most important thing of all is “how many reviews are there?” The second is the rating. But unless there are a good substantial amount of reviews I don’t bother any further. Last is I search out reviews on many websites, not just one. Yes I know of one place right now that I know their reviews are bogus. First there are not many reviews maybe five at best. All of them give 4 or 5 stars on the product. There words look like they had copied off of a advertisement. I wont mention the name of the place. But you can clearly see between the lines of a bogus review. It’s crazy too that you can leave certain websites, to visit another, and see the same review almost word for word.

  • http://twitter.com/SSRecruit Steve Kings

    I can believe most of’em based on the trust and community that has built around it

  • http://twitter.com/SSRecruit Steve Kings

    I can believe most of’em based on the trust and community that has built around it

  • Don Naphen

    I absolutely NEVER trust a review when it’s on the company page of the product. Usually, I’ll slip over to CNet or PC Mag/PC World.

  • Don Naphen

    I absolutely NEVER trust a review when it’s on the company page of the product. Usually, I’ll slip over to CNet or PC Mag/PC World.

  • http://twitter.com/Whyrendog Greg

    I trust Amazon reviews more than most anything, and here’s why. As a buyer, I know that I can leave reviews. I also see negative reviews on almost everything. I use the negative reviews to make my decisions, if they aren’t there then I dig deeper. Search Google for a simple combination of the product name + the word “problem.” Another good search that has revealed a lot of information is the company name plus “legit” especially when there’s a “too good to be true” deal on a web site. A lot of times, I find that there are in fact some great deals out there as long as you don’t buy from China or auction sites that you have to pay to bid on $50 iphones and XBox360s.

  • http://twitter.com/Whyrendog Greg

    I trust Amazon reviews more than most anything, and here’s why. As a buyer, I know that I can leave reviews. I also see negative reviews on almost everything. I use the negative reviews to make my decisions, if they aren’t there then I dig deeper. Search Google for a simple combination of the product name + the word “problem.” Another good search that has revealed a lot of information is the company name plus “legit” especially when there’s a “too good to be true” deal on a web site. A lot of times, I find that there are in fact some great deals out there as long as you don’t buy from China or auction sites that you have to pay to bid on $50 iphones and XBox360s.

  • http://pulse.yahoo.com/_IARUMKUBXOPECA67XNJN2Y22AA THOMAS B

    I AM INCLINED TO AGREE ABOUT SOME “FAKEY” REVIEWS . I FIND THAT IF THERE SEVERAL REVIEWS THAT OF A NEGATIVE NATURE THAT I AM MORE INCLINED TO BELIEVE THAT THIS GROUP OF REVIEWS ARE MORE ON THE “UP AND UP” I READ AND THEN GO TO ANOTHER SITE REGARDING THE SAME PRODUCT. THEN I BEGIN TO GET A BETTER IDEA OF WHAT THE PRODUCT IS ALL ABOUT. IT WORKS FOR ME………TOMMY B..

  • http://pulse.yahoo.com/_IARUMKUBXOPECA67XNJN2Y22AA THOMAS B

    I AM INCLINED TO AGREE ABOUT SOME “FAKEY” REVIEWS . I FIND THAT IF THERE SEVERAL REVIEWS THAT OF A NEGATIVE NATURE THAT I AM MORE INCLINED TO BELIEVE THAT THIS GROUP OF REVIEWS ARE MORE ON THE “UP AND UP” I READ AND THEN GO TO ANOTHER SITE REGARDING THE SAME PRODUCT. THEN I BEGIN TO GET A BETTER IDEA OF WHAT THE PRODUCT IS ALL ABOUT. IT WORKS FOR ME………TOMMY B..