On May 24th, I wrote an article entitled, If You Can’t Beat the Apple iPad on Features, Beat the Price. This article comes to a similar conclusion as one written by Robert Scoble in which he gives his opinion on Vizio’s computer tablet and why he thinks it could shake up the tablet marketplace. His assessment is based on the premise that many consumers don’t want to spend $500 or more for a premium device from Apple when Vizio’s tablet, priced inexpensively at just $350, will meet their needs.
However, we are all familiar with the traditional differences between an Apple computer and the PC. The first noticeable difference being the cost of the devices from these two manufacturers, with Apple marketing to the discriminating computer user, thereby being much more costly than the PC. The iPad’s higher cost is understood, however, when one sees the quality devices Apple manufactures that operate with its own OS, making them less susceptible to tampering than the Windows OS. In contrast, the PC is less expensive, while meeting the needs of the masses, thus making it a favorite among consumers. I find myself in this latter category, because of price, since I believe in getting the most bang for my buck.
While I agreed with Stoble’s article, I did encounter one section that needs to be clarified. Scoble states in his written article that the Vizio tablet will hit the store shelves in July. However, in his video of the new tablet, it is mentioned that it is scheduled for release during the first quarter of 2012. In addition, he fails to mention that the Vizio tablet will be using the new Google Honeycomb OS, which Vizio feels is the best stable Android release. As far as its hardware components go, he only mentions that the Vizio will use a 1 GHz processor and come with dual stereo speakers. This is a fact that is mentioned at least three times in the interview. He also points out that Vizio will have its own application to sync its tablet with its Vizio televisions, home theater systems, and other devices that it produces.
It should be noted that Vizio is becoming a well known contender in electronic circles due to its aggressive pricing in the home television market. To see this, one only needs to walk into any Walmart or Costco to watch these Vizio TVs flying off the shelves and one must note that Vizio makes a great product for the price and a solid option for that second, third or fourth TV that may be needed to replace older SD televisions. I believe that Vizio could do for the tablet and smartphone market what it did in the HDTV marketplace, in that it will provide a well-built tablet computer at a reasonable price.
What do you think?