Cable Companies Still Don’t Believe That Consumers Are Cutting The Cord

Posted by on Sep 23, 2010 | 12 Comments

Verizon CEO Ivan Seidenberg told a Goldman’s media conference that cable TV is going to go the way of the landline phone. He further stated that consumers are getting ready to cut the cord and head on over to the Internet for their video entertainment. But this one statement really hit home:

The next generation of consumers won’t have any interest in paying for it.

“Young people are pretty smart. They’re not going to pay for something they don’t need to,” he said. “Over the top is going to be a pretty big issue for cable.”

So when will this happen? It is going to be a while before this happens but the hand writing is on the wall.

“We take the over the top issue with video very seriously,” he said. “I think cable has some life left in its model…but that it is going to get disintermediated over the next several years.”

Seidenberg’s argument is that over the top is a much bigger deal for cable guys like Comcast (CMCSA), who have an entire business built around the bundle, than it will be for his company, which is a relative newcomer to video. Theoretically, he’ll be be able to replace some video subscribers with subs who pay for robust broadband connections. But like it or not, it’s going to happen, he says.

I was recently at our daughters home and they have a new blu-ray player that streams video from various sources. In the morning after she fed her 2 year old, she fired up the blu-ray player and streamed cartoon video’s of her choosing. She was able to control the content and when she wanted to have her child watch it.

I believe that one day we will be getting the majority of our entertainment via the Internet including TV.

Comments welcome.

Source – All Things Digital

  • http://atomicmitch.com Mitch

    At least half of the programming I watch on my TV comes via the Internet (using a Roku). When it becomes easier for me to watch all the shows I like to watch on the Internet, I’ll cut the cable.

    Sports, news and other live events will keep cable in business for a while. I’m curious what the long-term business model will be for content producers and providers.

    How much longer until I can watch and listen to any of my licensed content on any media device at any time and any place? I can almost do this with Netflix and iTunes right now.

    • http://wp3.lockergnome.com/nexus/blade/ Ron Schenone

      Hello Mitch,
      The time is right. However, the broadcast TV companies will be fighting this for years to come.
      Regards, Ron

  • Dick

    I think bandwidth is going to be the problem. Fiber optic cable is one way to solve it, but it’s expensive to purchase and install.

    On demand places a further strain on bandwidth. If you have one show and 75 million different start times you basically have 75 million shows. Perhaps a start time every minute would reduce the bandwidth. For example, if you start an instance of a 30 minute show each minute you would have 30 copies streaming from the server at a time.

    Of course, I could be entirely wrong about this. Probably am. Usually am.

    • http://wp3.lockergnome.com/nexus/blade/ Ron Schenone

      Hi Dick,
      Good points.
      You could be entirely correct! :-)
      Regards, Ron
      Have a great weekend.

  • BCampbell

    So what do you do when your TV content provider is also your ISP? That is pretty much the monopoly that you see here in Canada. Amazing how my cable company has been slowly reducing the monthly bandwidth allowance. They know what’s coming. At a time when customers are wanting and using more and more bandwidth, they are making sure they force us into their content model.

    • http://wp3.lockergnome.com/nexus/blade/ Ron Schenone

      Hello BCampbell,
      Good point. I see legal battles brewing on the horizon. One Seattle company wants to broadcast
      live TV programs on the Internet and has already received cease and desist orders from NBC, Fox and
      others. I envision more government regulatory pressures to require the ISP’s to stop throttling
      their services.

      Where this will end is anyone’s guess. :-(

  • Alex

    I have talked to many people and there are several things they don’t like about cable besides constantly escalating costs. One of the biggest complaints is being stuck with paying for stations they don’t want and can’t understand anyway (“I have over 200 stations and more than 90% of them are useless”). Another complaint is that they can’t get just what they are interested in having. All it takes is throwing a switch in the cable box and you can have “designer cable” and only the stations you are interested in watching. I have an antenna and am picking up the local digital channels. Sure, I’d like to have certain channels that are on cable (TLC, Science, etc.) but I’m not going to pay for hundreds of worthless channels that I’ll never watch.

    • http://wp3.lockergnome.com/nexus/blade/ Ron Schenone

      Hello Alex,
      I hear you. Thanks for dropping by.
      Regards, Ron

  • Oneiric

    I cut the cable almost a year ago and haven’t missed it or the $100+ a month I was throwing away. Anything I want to watch I can easily find on the “net”.

    • http://wp3.lockergnome.com/nexus/blade/ Ron Schenone

      Hi Oneiric,
      It does make one think how much money one could save. :-)

  • Dale Mitchell

    I am beginning who how much money the cable companies throw at the powers that be in our respective governments. Obama says he want broadband in every home in america. If true the cable guys should not be pleased..

  • Dale Mitchell

    yea I know I cannot type. But how many industries in any country have been allowed bad behavior for years and years. Cable has been ripping us off for a long time. With their money just think what they could do for the betterment of themselves and us. Long term they will have to or cease to exist maybe.