Google wants to do to TV advertising what that have successfully done to the Internet, and if every thing falls into place this would be another cash cow for the company. In an interview CEO Schmidt stated that he believes that Google’s target ads would be more beneficial for advertisers since the ads would be specific to specific viewers. The Google CEO was not sure who would be impacted by these changes but would could guess that it would be Madison Avenue.

The article also states that:

Schmidt also said that TV “has not been reinvented in any significant way since color television was brought in in the mid-1960s,” but that now thanks to the power of the processors inside modern television sets, they can run a full web browser and “you click a button and boom, there you are with the Internet.”

Good point. TV and newspapers have been basically do the same thing for years and need to reinvent themselves in order to survive. Which makes one wonder. How far will the Feds allow Google to go before hitting the company with the monopoly card?

Comments welcome.

Source- Gigaom