If you are not familiar with Amazon’s Prime service, it works like this. For a flat rate of $79 a year, a Prime customer can order anything from Amazon with a guarantee of free two day delivery.  So does it work? I have been a Prime customer for two years and thus far I have been extremely satisfied with the service. But there is a huge catch. The catch is that the $79 fee is only worth it if you order a lot of stuff from Amazon.

Back in January, Amazon chose a select group of Amazon Prime users [ I wasn't one of those selected], to receive a free Kindle. But it wasn’t really free since you had to buy the Kindle. But if you didn’t like it, you got a complete refund and got to keep the Kindle. Now TechCrunch is reporting that all Prime users may get the same offer.

A recent article also stated:

If those users buy enough books, and Amazon gets the production costs of the Kindle down enough, Amazon can get Kindles into “millions” of people’s hands without losing their shirt. At least when the goal is to break even or better over the course of a couple of years, the expected lifetime of a Kindle.

Interesting idea and concept, if in fact Amazon does offer the Kindle to Prime users.  I have been experimenting with the Kindle software on my PC and it works great. I can see an advantage to getting a Kindle if the price were really free. Who doesn’t like free? LOL

Comments welcome.

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