The Next Tweet You Receive Could Be An Advertisement

Over at Twitter there is a new money maker in which those with a large following are sending advertisements to their followers. The new advertising scheme is being use by celebrities, bloggers and others on Twitter who are allowing advertisers to send to their personal contacts on social networks advertising.

According to a recent Times news article it states that:

It is perhaps the last frontier in advertising — getting regular people to send a sentence or two of text, on behalf of paying advertisers, to their friends and admirers. The idea, according to the entrepreneurs who are developing such services for Twitter and other Web networks, is that people trust recommendations from those they know and respect, while they increasingly ignore nearly ever other kind of ad message in print, on television and online.

Even the Internet giants are warming to the idea of harnessing informal chats between friends to promote their products and services. This month, said it would start paying commissions to individuals who refer buyers to the site via Twitter messages. (People must first sign up for Amazon Associates, a program in which Amazon pays Web publishers for referrals to its site.)

But the bigger opportunity may be in matching advertisers with so-called influencers — the more popular users of services like Twitter. A number of start-ups, like, Izea and Peer2, a division of Creative Asylum, a Hollywood ad agency, are pursuing the opportunity to put persuasive messages into regular dialogue on social networks.

This does make one wonder just how trustworthy these recommendations will be? For example. Most people will follow someone on Twitter because they trust and respect their opinion. But this could change if the opinions become money generated.

There is also the issue of spam. Would you consider this type of advertising spam?

Comments welcome.


Article Written by

I have been writing for Lockergnome for eight years.

  • Linda

    Sounds like it could get real annoying real fast. If all the people I follow do that, I’d be ticked and probably unsubscribe. I get bothered when one person tweets like 10 times in a row. But, if it’s completely relavent to the person I follow and is useful to me it might be o.k. If I were following someone who does frugal or discount tips, and their paid ad was discount shopping websites etc. That could work. Get to see new sites I wouldn’t have otherwise.

  • Ron Schenone

    Hello Linda,
    Good points. Thank you for stopping by and sgaring your thoughts.
    Regards, Ron

  • mhz

    To any and all Tweet followers:

    If it comes from a celeb, then thats what you get for worshiping a celeb. If it comes from a friend, dump em.

    Friends don’t send friends advertisements.

  • Gary Bing

    I was afraid of that. I got an “offer” from a buisness on my Face Book account. I didn’t really want to do buisness with them anyway now I will. Negative buisness. I intend to tell all my friends in the wine industry about them. It’s in the hundreds. By the time I’m done with them one of my friends or even maybe myself will take them over on the cheap. I get phone calls all the time from carpet cleaning services as robo calls on my cell phone. They do this so I can’t nail them with a fine because I’m on the do not call list. They leave a different number to call them back with. Outrageous.I’ve unplugged my fax machine because I was sick of feeding it supplies because of junk fax touting cruise ships and mortgages Twitter twits tweeting me on my cell phone selling their wares, I think not I’ve disabled texting both outgoing and incoming from my phone. It is sad that technologies that make life easier, become easier for those who wish to exploit them. Like Nancy Reagan once said, “Just say no.” (Just how effective that was, I guess you’ll have to ask her as she is probably the only that has the “information”, having to refer to her Astrology chart.)