Microsoft Bing – Are You Suffering From Search Overload?

Last week my wife and I were watching the TV when up popped one of those Microsoft Bing commercials. I am sure you have seen the commercial where the teenage daughter asks Dad a question and in a zombie stare he goes off in a tangent babbling out obscure facts. The girl turns to her Mom who also spews out babble and up pops Bing the search alternative and decision maker.

My wife turned to me and asked ‘what was that all about’? Simple my dear. We are all suffering from search overload because we use Google. By using Microsoft Bing as our search client we can regain our search sanity. I am sure that millions of people changed their default search engine to Bing after viewing this commercial. I did, didn’t you?

The recent technology commercials border on the comical side. The Apple vs PC commercials are another example of how far advertising has failed to grab our attention with a real viable message. The latest Apple commercial depicting the PC guy saying that every version of Windows is better than the previous Windows with the ‘trust me’ slogan is just plain dumb, IMHO.

I am not dumping Google nor am I running out to buy A MAC. What about you?

Comments welcome.

Article Written by

I have been writing for Lockergnome for eight years.

  • Daniel Ruby

    Well, I already have a Mac, but ads are more and more becoming a part of the “entertainment” of TV. With TiVo and DVR, I think ad agencies are afraid that if they don’t make a commercial that’s funny, nobody will view it (fairly true).

    Mac vs. PC commercials may be dumb on their own, but look at how much controversy/discussion they generate. If Apple made a straightforward commercial with a sales pitch on how stable and secure OSX is, sure, the people who watched the commercial would come away with information, but there would be no viral spread, and no discussion surrounding the ads and their products.

    As for the Bing commercials, how do you explain to someone who doesn’t care about the technology and who has no problem using Google for everything (read: normal people) why they should try Bing? There’s no glaring need there – pre-Bing search was excellent, and there was really no cry for better search mechanics – so Bing must create this “funny” ad campaign to get people to talk about it. The babble creates an imaginary need not being filled by Google, as opposed to saying “Bing is a better search” and giving some techie facts to back it up.