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Microsoft Selling Hardware and Software Online

Microsoft is now in the retail market and the company is selling hardware and software [3rd party] from their online store. I took a look at some of the laptop computers they are offering and the pricing seems high to me. Trevin Chow, Microsoft Senior Program Manager and Seattle Photographer, stated that:

We initially launchimageed the online store last November, and since then we have had nearly a years worth data coming in from usability studies, web analytics and direct customer feedback.  Based on all of this data, coupled with the newly expanded product catalog, one of the biggest goals we had in this release was to simplify site navigation for our customers.  With the new site, you’ll notice a re-designed categorization, navigation and filtering system aimed to make it easier and faster to navigate as well as help you find products you want more quickly.

You can take a look at the Microsoft online store at the link below.

Comments welcome.

Microsoft Store Source.

There is one items that seems like it is priced within reason. Microsoft offers a 3 pack of Windows 7 Home Premium for $150.00 called the Family Pack. Which made me think. If you had two other people who wanted to upgrade to Windows 7, this might be a way to share the cost.

Microsoft Family Pack source.

3 Comments

But what you’re saying is that there are, no doubt, better prices to be found elsewhere. Why am I not surprised? I get nearly everything from the local independent store that built my new machine. I’ve checked around, and their prices, and service, are unbeatable. On one hand they don’t have the buying power of the large chains, but this must be more than offset by the fact that their ONLY advertising is word of mouth! To top it off, they’re always swamped with business and I’ve yet to see a disgruntled customer. I can’t, for the life of me, imagine why anyone would even consider going anywhere else??

That’s a shame, I thought that Microsoft had moved onto some kind of digital download service but it looks like the same old fashioned distribution. Why do you NEED a box and some useless paper to run software? I think a large part of it is that the average user doesn’t know how to (or doesn’t want to try) burning a cd, making a bootable USB etc.

Interesting to see them move into hardware, although it’s only reseller. It’s quite surprising that they weren’t in this market already.

It reminds me of the Disney Stores fiasco. A real “Mickey Mouse” operation that needed to be run by somebody who was savvy on all things retail. They along with Microsoft are a little out of their league on this one.I would offer my services as a consultant, but both companies are notoriously adept/inept on payment for services rendered.

What Do You Think?

 

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