GM and eBay are in the process of trying a one month experiment, in which consumers will be able to buy a car on eBay. The experiment involves some 225 dealers in California who will participate in the trials to determine if there is a online market for new cars.
According to a recent article it also states the following:
The trial is part of Detroit-based GM’s turnaround plan, making more official a practice some of its dealers had already participated in on their own. It expands an existing partnership covering GM certified used vehicles sold through eBay.
It also marks a shift for San Jose, California-based eBay, since most of the vehicles sold on eBay Motors — a site that sells various types of vehicles and auto parts — have traditionally been used.
Starting Tuesday, eBay visitors will be able to visit Web pages like gm.ebay.com and chevy.ebay.com, where they can browse new 2008 and 2009 vehicles, ask dealers questions and figure out financing.
Car buyers will be able to choose between the two standard options currently offered on eBay Motors: Negotiating a price with a dealer through the site or purchasing right then at a fixed price. Cars will be picked up at the dealerships.
This is a unique way to get new car sales moving for those dealers who wish to participate. But will it work? What do you think? Would you buy a new car online if the price was right?