Microsoft + Yahoo = Why Marketshare Will Not Be Enough

There is an old school doctrine that in business market share is everything in order to be considered successful. In certain circumstances this may be true. But in the deal that has been struck by Microsoft and Yahoo, which gives an estimated 30% market share to Microsoft’s Bing, this will not be enough. Here’s why.

As many of you know, I was away last week visiting our daughter and our latest addition to the family, a baby girl. Our daughter is a very successful corporate executive for a technology company making a mid 6 figure income. One evening we went out for dinner and during the conversation the subject of Microsoft came up.

The first thing our daughter said was ‘I hate Microsoft’. OK. What could be the problem? FUD or what? She went on to state what most people in the technology field already know. The corporate thinking at Microsoft is to lie, threaten or steal everything and anything to get a deal done. Crush the opposition no matter what the cost is. I even heard the term ‘Nazi’s’ thrown in between some other expletives. LOL

The bottom line is this. When you have a bad reputation as a corporate thug, it makes it difficult for any of us honest folks, to be on your side. The only thing that will come out of this Microsoft – Yahoo deal is that Yahoo will fade away. Microsoft will bury them and Yahoo doesn’t even know yet that they have died!

Too bad. Yahoo will go the way of the dodo.

But that is just my opinion. What do you think? Will Bing really be able to bring down Google?

Comments welcome.

Article Written by

I have been writing for Lockergnome for eight years.

  • Ryan Farmer

    Wall St. actually punished Yahoo for not selling (read “liquidating”) the whole damned company for a truckload of instant cash.

    Truth is that the anti-trust regulators would have put a stop to that, and so this is a buy out that’s not really a buy out.

    Yahoo has been seriously mismanaged for years and has had no business plan. I used to use their messenger and email but I’ve moved on to Windows Live Messenger and Gmail.

    This move really just turn’s Yahoo into Microsoft’s sockpuppet.

    If I had been Yahoo’s last CEO, I would have worked something out with Google just to keep the company away from Microsoft. No company that’s “partnered” with Microsoft has ever gotten any more valuable from doing so, in fact most of them were later stabbed in the back at Microsoft’s earliest possible convenience.

  • Ron Schenone

    Heh Ryan – exactly. Who would of thought that the once high flying Yahoo would come to this type of death.

  • mhz

    It doesn’t matter. Google has positioned itself between every person and every piece of information that they see on the internet. (except your home page, –which is probably also Google)

    With that kind of power, there is no one who can compete. Not even MS.

    Now everyone just scrambles to install “toolbars” into your browser so that you might get confused and accidentally use *their* search engine. But Google has one of those too!

  • Ron Schenone

    Hi mhz,
    Good points. Thanks for the comment.

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