Amazon Offers Wireless Site To Buy Phones & Plans [beta]

Amazon is introducing a new web site that is for Wireless plans and phones. The current site is still in beta and only offers services from At&T and Verizon. They will be adding Sprint and T-Mobile services soon.

Here is what their press release states:

SEATTLE–(BUSINESS WIRE)–Jul. 9, 2009– Amazon.com, Inc. (NASDAQ:AMZN) today announced the beta launch of AmazonWireless  amazonwireless.com), a new Web site offering cell phones and service plans, easy shopping without rebate hassles and FREE Two-Day Shipping on a broad selection of phones from AT&T and Verizon Wireless. In addition to expanding selection and adding carriers during the beta test phase, Amazon will be testing different features and gathering input from customers to ensure the best possible customer experience.

“We’ve taken our eight years’ experience selling cell phones to create a new site that makes a potentially confusing transaction much easier for customers,” said Paul Ryder, vice president of Consumer Electronics for Amazon.com. “The step-by-step purchase process on AmazonWireless makes it easy for customers who already have a plan to upgrade their phones. If you want to establish new cell phone service, we’ve made it simple to find the right phone, service plan and options for your needs. We’ve also eliminated the technical jargon and frustrating rebate paperwork that customers often face when buying a phone.”

No rebates! That is a nice touch. But will people come just because they are building it? I can see this as a handy option to compare plans and phones. Whether the pricing will be lower is unknown.

What do you think? Would you buy a plan from Amazon?

Comments welcome.

Amazon Wireless Site [beta]