Ron Schenone

Bing Isn’t Giving Microsoft Much Bang For Their Buck

Posted by on Jul 1, 2009 | 10 Comments

If these numbers are accurate they say volumes about how we users rely on Google to be our search preference. During the week that Bing launched, Google’s market share shrank from 78.72% to a whopping down turn of 78.48%. Before Microsoft released Bing their market share was a dismal 7.81% to a stunning 8.23%. Much of this increase could be attributed to consumer curiosity. It could also be contributed to those stunning Bing commercials we have seen on TV.

What about Yahoo? Their search share increased from 10.99% to 11.04%. Maybe, just maybe, if Microsoft buys Yahoo they could consider their search business as being semi-successful.

The big question remains. What makes Google the search champ? Gee. Let’s see. What makes Toyota the number one car maker? What makes Wal-Mart the number one retailer? McDonald’s anyone?

What do you think?

Comments welcome.

Source

  • Ryan Farmer

    It’s statistical insignificance.

    Less than half a percent?

    I think we’ll need to see where they’re at in 2-3 months.

    Internet Explorer’s month over month has gone up that much before, but overall, it’s down over 30% since 2004 iirc.

  • Buffet

    One would think that all those (ahem, cough, cough) “great minds” could conjure up a better moniker than one derived from either a cherry or a crooner??

  • http://wp3.lockergnome.com/nexus/blade/ Ron Schenone

    One would think that would be the case. LOL
    But we must remember, this is the same company that came out with Bob.

  • http://www.gilsmethod.com gjperera

    Ron – With regards to Google it’s simple, they have made the word Google synonymous with search…you can tell that MS is trying to accomplish the same by using the name bing…hey let me bing this or let me bing that….not so catchy.

    Toyota…well they were the underdog and the American auto makers did not pay attention to the higher quality easy to assemble and repair Japanese cars that were rolling out of the lots, they also built smaller cars that were in vogue during the oil crisis in the 70′s…when they (American car MFG’s) finally realized it, they denied it and then well we know the rest of that story.

    McDonald’s – this is one of my favorites, because they were very smart about expanding overseas, they use the assimilation approach instead of trying to change the market to suit their product. Instead they designed their product around their market…they just took their business practice everywhere…good quality food, with local employees, fast, friendly service.

    That’s enough business…where did you get those numbers…would love to look at the sources and other stats…I was under the impression that Bing made a bigger bang than that…thanks for sharing.

  • Jeff

    the problem with MS search engines is – results. Most people have become comfortable with the way results are shown on google.

    For a long time (mind you I was a teenager) I used MSN search for everything. I didn’t like google because it wasn’t what I knew. once I grew into google I started to enjoy it more, and then stuck. Its crazy to think about it, but now that I am used to google, I don’t want to try other search engines because I am not used to them.

    Sometimes companies don’t get large because of what they show around, they get it because of how simple they are. Google was fast, simple, and easy to understand. Other more busy ad filled pages lost interest with people. I know that Bing has a lot of refinement toward the new ‘google’ look but Its still not that familiar page.

    Whats funny in a self experiment, I find myself (a user of iGoogle homepage) still going to google.com main page to search. Call it habit, call it strange, I just like what I like.

  • Ryan Farmer

    Shouldn’t it be “not getting much Bing for their buck?”

  • Buffet

    Touche’! – and lest we forget, an animated paperclip…yikes.

  • http://wp3.lockergnome.com/nexus/blade/ Ron Schenone

    Hi Jeff,
    I agree. For me it is habit and I like the way Google displays their results.

    Ryan,
    Bing,bang,buck = nada! LOL

    Buffet,
    How could I forget Clippy. He, she, it was such a great friend. Oh, I meant PITA! LOL

  • http://wp3.lockergnome.com/nexus/blade/ Ron Schenone

    Hello gjperera,
    Just click on the source tab at the end of the article.

  • Ryan Farmer

    The problem with the advertising model of search engines is that there is usually little or no human oversight into what ads are allowed.

    This results in even Microsoft Bing advertising for Microsoft Windows viruses and “hostageware” rogue antivirus.

    By the time MS actually pulls the ad, the people responsible already have another one up.