Ron Schenone

Google vs Bing – Is There Really User Loyalty?

Posted by on Jun 26, 2009 | 7 Comments

The Catalyst Group has completed what is being claimed as a study of 12 people who used Google than Bing. The group of 12 was then asked which search engine they preferred. Though Bing was preferred by the users 8 out of the 12 said they would stay with Google. Which begs to ask if their is such a thing as search engine loyalty?

So I have a question. Who has switched to Bing and why?

Here is the full report

  • grammar nazi

    than =/= then.

    You’re a writer, communicating in a written medium. Keep trying.

  • saneblane

    bing seems like it might be a good thing for some people. but one thing that google has that bing lacks is simplicity. bing tries to tell u what the best options for any given search might be. whereas google gives u the most used results which is always better. i tried bing but after 2 uses, it started to piss me off. microsoft to me misses, almost on everything that they do. people would try bing but most would just go back to google.

  • http://wp3.lockergnome.com/nexus/blade/ Ron Schenone

    gn,
    Thanks for the correction.

  • Bobzilla

    I gave BING a try…. it’s OK, but BING Is Not Google.

    I think I’ll stick with Google, remember Google is your friend!

  • Colin

    You should use “there”, not the possessive “their”.

    To answer your question, I have not switched from Google to Bing. Just not a fan of MS services in general.

  • frank burns

    I’d like to say that every developer has their day and their loyalty stems from quality and not sheer volume sales. Bing has just popped it’s head onto millions of computer screens and yes, it may be good but just for its own target audience. Loyalty to one specific developer albeit Google or anyone else comes from ease of use, non-invasive software that makes the whole transition run smoothly and a general satisfaction of the product.
    Microsoft have developed some outstanding products over the life of their company and hat’s off to them, but it is unfair to scrutinize or ridicule another companies product without further testing it. If users are happy with Bing, let them stay with it and give them every bit of support you can. On the other side of the coin, if they’re blatantly cursing Google for any of their products, show a little good policy and simply Black List them because in the long term, they will probably turn against Bing as well.

  • http://www.juanitachronowski.com Juanita

    I used Bing on it’s first launch day. I was like OMG! My husband and son did not have this reaction. (This was before any search overload commercials). I said that my searching felt less clogged, more relaxed. I was less short circuited is how I described it. I search an average of 1 hour per day, which is a lot and over a 14 year period, since Windows 95 came out and I left online services for straight Internet.

    So they did not suffer that ‘search overload’ and they felt no need to switch.

    Now I mainly use Bing, but I do use all the other engines out there secondary.

    Maybe this study should be conducted again with people who have searched a lot for many years? These are the targeted users I believe.