Microsoft’s First Bing Commercial - Say What?
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I just viewed the first of what appears to be Microsoft’s attempt to once again enter into the search market. If you look closely when the commercial first starts you will notice a monkey of some sort pounding on what appears to be a Mac computer. Does this mean that only baboons buy Mac’s? You decide.
As the commercial flashes by we see signs of what has caused the current economic situation, bank failures, high gas prices, foreclosures, stock market collapse, bailouts and so forth not in this order. I also saw a cat pounding on piano keys, a person doing a back flip and other stuff that didn’t make any sense.
How about this:
“Starting today, we need the right information to make the right decisions. Decisions to make us feel right, decisions that help us get to the right place, at the right time, even if it’s right around the corner. And we need to make decisions about what the right stuff is. Right now, it’s time for the one and only 100% engineered to cut through the crap decision engine. Ladies and gentleman, boys and girls, it’s time to Bing and decide.”
You decide for yourself if the commercial makes sense. To me it lacks description on to what Bing is. You and I know it is a new search engine by Microsoft. But what about the average person who does not keep up with technology on a daily bases? Will they understand what Bing is? I don’t believe they will.
Let me know what you think.
Comments welcome.
6 Comments
the oracle
June 4th, 2009
at 6:37am
As I said last night http://www.lockergnome.com/theoracle/200…), I saw it, and the unwashed masses won’t equate the term decision engine with search engine, so the direct comparisons with Google will not, for most, happen. That being said, it doesn’t seem to be any better than Live Search was, but simply all gussied up.
Will it do better? Sure, people like glitz, and the same people who like Vista will like Bing. Others, (I assume in corporate environs) have already had Bing replace what the other search provider was by force, in IE6 - I think the only reason it has not happened on IE7 and IE8 is because of the close look that the EU is giving Windows 7, and MS in general.
Thomas Gilling
June 4th, 2009
at 8:27am
Anyway, it’s going to fail. Microsoft go into area’s they do not need to. They are not just wanting to do out technology, there wanting to venture into the internet and do everything. I think the real baboons are the people who let Microsoft get world domination by signing up to there twitter alternatives and there iWork.com alternative. I know Microsoft already had this service before iWork, but Apple are doing iWork.com because they want some companion to iWork. MS are doing it because they want another stupid service in there portfolio.
Justin
June 4th, 2009
at 9:21am
I don’t think it’s fair to characterize Bing as just a repackaged Live Search. It is that but from my limited testing I do seem to get better results in Bing then Google. As both companies continue to refine their search algorithims, I’m sure Google will catch back up. The design layout is sleek and that will appeal to some. The video search feature is better than Google’s static video search and it’s nice to see Search evolving past the pasic hyperlink. A more visual search feature of normal websites might be nice.
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June 5th, 2009
at 7:21am
[...] Microsoft’s First Bing Commercial - Say What? [...]
Ryan Farmer
June 5th, 2009
at 12:17pm
Bing is actually fairly good, unusually good for something from Microsoft, perhaps a drop in replacement for Google. (Live Search sure as hell wasn’t)
Now hopefully they don’t get nasty and start demanding Silver Blight every time you visit like some other Microsoft sites do, or I’ll go back to Google.
Luke
June 6th, 2009
at 8:58am
I thought this was another GM ‘rally cap’ commercial until the last 5 seconds. Apparently synonyms and homonyms caused the economic collapse?