Evidence Mounts - Apple To Respond To Netbooks With A Tablet
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I guess there were no doubts that Apple was not going to enter into the netbook market since they consider the netbook inferior and junk. But Apple has recognizes a market they can attack with a fine piece of computing power that will be superior to anything currently being offered in the mini market. Over at the AppleInsider they are suggesting that Apple is going to introduce a tablet computer in the $500 to $700 range, which means closer to $700 since Apple does not skim when it comes to profits. LOL
At the AppleInsider they cite various sources to confirm their opinion:
“Between indications from our component contacts in Asia, recent patents relating to multi-touch sensitivity for more complex computing devices, comments from [chief operating officer] Tim Cook on the April 22nd conference call, and Apple’s acquisition of P.A. Semi along with other recent chip-related hires, it is increasingly clear that Apple is investing more in its mobile computing franchise,” analyst Gene Munster and his team wrote in lengthy research note to clients.
“The device’s OS could bear a close resemblance to Apple’s iPhone OS and run App Store apps,” the analyst wrote. “Apple could possibly introduce a second screen resolution into the iPhone OS software development kit (SDK), enabling developers to build apps specifically for the larger tablet device.” The larger screen real estate offered by a tablet could also pave the way for more than one iPhone application to run simultaneously in unaltered form.
“Key apps, like Safari and Mail, could make use of the larger screen resolution, making Apple’s tablet appealing for more extended use, but the company could continue to leverage its primary asset in mobile computing, the App Store, in this scenario,” he explained.
Alternatively, Munster said Apple may be working on a customized version of Mac OS X for traditional computers that would be optimized for its multi-touch platform. Such an effort would be extensive and time consuming, even if it’s already underway, and therefore the analyst believes it may not be ready for consumption until sometime next year.
“In other words, we expect the end result of the expected product to be launched later but with more dramatic differentiation than the Street is expecting,” he wrote. “Another important possibility for the tablet that we expect Apple to launch in 2010 is that of wireless carrier subsidies.”
Apple has become all too familiar and rather comfortable with subsidy pricing on its iPhone 3G, and Munster believes the company may take a similar approach to sales of the tablet. He also points to recent media reports about ongoing talks with Verizon wireless, which lead him to believe the company “could include an integrated mobile data feature such as 3G wireless into the device and partner with AT or Verizon to subsidize the device together with a contract for a wireless data plan.”
The Piper Jaffray analyst also told clients that a tablet device could pave the way for Apple to get more serious about eBooks and give devices like the Kindle and Kindle DX from online retailer Amazon.com some unwanted competition.
This along with the rumor that Apple may be selling their stuff at Wal-Mart, could open a whole new market for the company. If Apple does start offering a new tablet I personally believe it will be successful. Heck. I might even pick one up for myself.
Comments welcome.

One Comment
Evidence Mounts - Apple To Respond To Netbooks With A Tablet - Apple Blog
May 22nd, 2009
at 2:57am
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