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Dell Has A Site For The Ladies - Della Anyone?
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Dell appears to have a site that is designed to attract the ladies to their computers. The distinctive look of the site does have a flair, mainly in the colors and designs being offered, to attact the female consumer. But some are claiming that Dell is going to far in sterotyping woman. Some are saying that Dell thinks woman will buy computers for their color and disregard the computers specifications.
Here are some of the computers Della offers:
Dell Mini’s
Mini Accessories
Stickers
So there you have it. But what do the ladies think?
Comments welcome.
2 Comments
JohnatDell
May 16th, 2009
at 7:37am
Hi Ron — Thanks for call for feedback from the ladies. We’ll be checking in to see their responses, a practice that I think you know has proven valuable to Dell over the past several years. For additional information and context, there’s a post over at Direct2Dell with more information and context. http://bitly.com/Isg9D
Dell Has A Site For The Ladies - Della Anyone? - Dell Blog
May 17th, 2009
at 3:07am
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