TechCrunch Wants Bloggers To Band Together To Stop Hype Cycle

Are bloggers the cause of the recent ‘Hype Cycle’ of information that is causing misinformation to take place?  Well according to a recent article over at TechCrunch they are asking that bloggers band together to stop the hype. They blame bloggers for the recent articles about Twitter failing as a prime example of hype gone wild. What struck me was that I had personally wrote about Twitter and if it would fail or not. But is this really just hype or is it a realistic look at one social networking web site that could be setting up itself up for failure?

The article states that:

And judging by the fact that some bloggers pronounced Twitter “done” the same week the company was featured on Oprah, it’s clear that hype cycle has spun ludicrously out of control.

Which makes me ask. If a business or company is featured on Oprah does this guarantee its success? Or if someone wrote an article 10 years ago featuring the demise of the American car companies, would this be hype or a rational assessment of why the car companies would fail sometime in the future? 

There’s an element to the hype cycle that reflects human nature. We get excited about technology and tend to overestimate what it can do in a year and underestimate what it can do in ten years. That’s not all bad: Being underestimated is why a lot of start-ups catch giant companies off guard.

But the blogosphere has turned an already frustrating hype cycle manic. The famous example was Cuil—a company lauded in the morning as a “Google Killer” and trashed before our first cups of coffee got cold. Not quite as extreme is what we’ve seen with the giants of Web 2.0: MySpace, Facebook and– believe it or not– the three-year-old Twitter.

Were bloggers not supposed to write about Cuil? Was it outside the box when bloggers shared their thoughts? Was it unfair to criticize Cuil and trash it when the hype subsided and we found that Cuil wasn’t as good as we first thought? What happened to Cuil anyway? Why wasn’t it a Google killer?

I personally believe that bloggers are beneficial to the Internet by providing different views of companies, businesses or technology. Is it hype when someone disagrees with another bloggers opinion? Should we all be sheep and not share our own opinions or thoughts?

Guess what, gang? Building a company is hard. No one gets every single thing right. Bloggers harping on each mistake are like the fat guy sitting in the bleachers at a baseball game berating a star player for not hitting a homerun in every at bat.

I was recently criticized for making comments about Windows 7 and how it basically was just Vista in sheep’s clothing.  Wait a minute. Since I am a Microsoft MVP and if I wrote about how wonderful Windows 7 will be I would be labeled a shill.

I believe I have a right to express my opinions about anything I wish. Whether some call it hype or not is their right as well. Let us not forget that opinions are like assholes. Everybody has one. LOL

Comments welcome. 

TechCrunch article

Article Written by

I have been writing for Lockergnome for eight years.

  • Bruce

    Well. Ron, I for one, enjoying reading your opinions and the variety of things you write about. I want to hear different opinions and takes on what’s going on. You have given me insight on topics I wondered about, brought attention to things I did not know about and even saved me a few hundred bucks on my wife’s computer.

    I also enjoy the comments from your readers. Different opinions are a very good thing. I especially like not reading comments that start out “yer a compleat idjoit adn you drink from the Micro$oft fountain of swill.” Or some sort of similar crap I see on other blogs.

    Keep up the good work and keep telling us the way you see it. After all it’s YOUR blog, man! No one is forcing us to come here!

  • Buffet

    I happen to value your opinion, finding it informative, refreshing and unbiased. Perhaps everyone should work harder on refining their own contnt before harshly critiquing others?

  • Ron Schenone

    Bruce & Buffet,
    Thanks to you both.

  • David B.

    Instead of worrying about “hype” in social media, I would be more concerned about “disingenuous” people muddying up the waters.

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  • jen

    I think that in the long run the people who read blogs will censor blog content simply by demanding quality writing. In a competitive market with so much competition if your not seen as credible, reliable and interesting you will end up failing, it’s just not an overnight process. You should write about whatever interests you, critics be damned.

    BTW, I also enjoy your writing :)