Google Improves Their Results Page

Google is releasing new technology that can better understand your associations and concepts associated with your search. Google is also expanding the list of related searches as well. On their blog site, they further explain the new search results as:

Starting today, we’re deploying a new technology that can better understand associations and concepts related to your search, and one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).

For example, if you search for [principles of physics], our algorithms understand that “angular momentum,” “special relativity,” “big bang” and “quantum mechanic” are related terms that could help you find what you need. 

 

When you do a search on Google, each result we give you starts with a dark blue title and is followed by a few lines of text (what we call a “snippet”), which together give you an idea of what each page is about. To give more context, the snippet shows how the words of your query appear on the page by highlighting them in bold.

When you enter a longer query, with more than three words, regular-length snippets may not give you enough information and context. In these situations, we now increase the number of lines in the snippet to provide more information and show more of the words you typed in the context of the page

Every time Google improves, adds or expands on their search results, one has to wonder. How are Microsoft and Yahoo ever going to catch up with the king of search? Even if Microsoft buys Yahoo, I believe it will be to late for Microsoft to catch up.

What do you think?

Comments welcome.

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