Amazon Shoppers Fight Back Over Fake Reviews
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There is a person who goes by the name of David Jacob that has been posting fake reviews of consumer products around the Internet. Some shoppers have cornered the fake reviewer and are warning other shoppers of the bad advice being given by David. Over at Amazon.com David Jacob provided a review of a product from a company by the name of Gamenamics.
David wrote:
This Gamenamics 10 FT Shuffleboard is Great !!! Premium SOLID Maple Play-field, HUGH overhead scoring , Its a piece of FURNITURE that you play a game on !!! ITS GREAT !!!!! [..] This item assembles in 15-20 minutes ! Make sure you have ONE helper as the unit is ROCK SOLID and VERY HEAVY !. The SOLID Maple playfield is a work of art !!! This is the “Caddy” of shuffleboards ! I could play this game forever !!!
Others responded to his review[s]:
Dude. Stop writing FAKE reviews. It is difficult enough to get objective advice without trolls like you pitching the products.You write like you innocently opened the package as a “regularJoe” when it’s actually pretty clear you only write reviews for Gamenamics products. Very glowing reviews, I might add.Please go away and let people with real opinions write here.
Mr. Jacob,
I will not be considering this product thanks to your review and the others for Gamenamics. Thanks for showing me the light!!!!
I too considered this product until I realized he’s faking the reviews. Smooth move…
It is good to see that consumers are taking on those who post fake reviews. But will it be enough?
Comments welcome.

6 Comments
f
February 12th, 2009
at 2:27am
that guy should have least written a couple reviews for other products
too many fake reviewers on the internet
Ron Knights
February 12th, 2009
at 3:57am
I’ve read many reviews at Amazon.com. I can’t help wonder if some of these people have even looked at the products they review.
Some of the reviewers appear to contradict each other.
For instance, I read reviews of a book about Poser 7.
One reviewer said the “example” CD contained everything you needed for the tutorials.
It’s a well-known fact that many of the exercise files were not included.
Doug McFarlane
February 12th, 2009
at 6:50am
If you suspect a fake positive review, counter it with 3 negative reviews, to more than offset it.
But this site is awesome! Filled with valuable and informative content. A realm for the computer gods of this universe! Five stars! - Martha Pirillo
Ron Schenone
February 12th, 2009
at 7:07am
Thanks for the comments everyone. I like the idea about 3 negative reviews. LOL
John Howard Oxley
February 16th, 2009
at 1:39pm
I think the problem with reviews is considerably more subtile than that — particularly book reviews. First off, one can usually tell if someone has read a book or not, simply by inspection of the review. Secondly, in most cases, when I read a review, I am looking for some depth and specifics in a comment [e.g. A comment on _A Child's Introduction to TCP/IP Networking" which slates the book because it is "basic, and covers a lot of well-known information" somewhat misses the point -- what I would want to know in this case is *how well* this basic information is presented for someone who is new to the field].
Some books simply are controversial — they simply cannot be evaluated as “accurate” or “inaccurate”. Some books may treat a rare topic, in which case, issues of writing quality may be less salient. So there is a lot that goes into assessing a review, and any review worth its salt should be able to withstant close examination.
I sometimes see reviews for a title [particularly in IT] which will gush with praise from several reviewers [5 stars], and then there is an abrupt swing to highly negative reviews. I often ask myself “What’s up with that?’ — on the other hand, if a book has more than a handful of reviews, I would expect them to vary about some mean, but not be bipolar.
In summary, this is a tricky issue!
Natural Maple Furniture
February 21st, 2009
at 2:11am
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