Ron Schenone

AMD – Won’t Be Doing Netbooks

Posted by on Nov 16, 2008 | 4 Comments

When I first read this article over at CNet about AMD and their decision not to get into the Netbook arena, my first response was ‘Why?’ One would think that from all of the hype about Netbooks and just about every OEM having their own Netbook models, that this would be a lucrative investment. But according to those in charge of AMD, they do not feel that this is the case.

In fact this is a statement from the AMD CEO:

Just to set the record straight, here’s what AMD Chief Executive Dirk Meyer said Thursday: “We’re ignoring the Netbook phenomenon–just thinking about PC form factors above that form factor.”

Than there is the statement from Bahr Mahony, director of notebook product marketing at AMD:

Mahony added that the dissatisfaction with Netbooks “has been exhibited by the high return rates that have been seen on these mininotebooks.”

There may be more to this than what meets the eye. My next thought was that AMD might not have the resources to play catch up with Intel’s Atom chip. We are all familiar with the problems that AMD has faced this past year.

But maybe AMD knows something about what is going on in the Netbook market. By hanging their hats on laptops only, their strategy could pay off in the long run. Only time will tell.

Comments welcome.

Source.

  • http://pulse.yahoo.com/_4JPEXWLF7CJOLVQFWSL6D6UIG4 pablo

    A single ecosystem doesn’t have to mean a single operating system. All they need is a UI that is homogeneous across plataforms (not a single UI) and that different devices can talk to each other seamlessly. Microsoft tried to put the same full OS on any device. Apple’s Macs can interact with iPods without having to load OSX on the latter.

  • http://neonenigma.com neonguru

    I think Microsoft has the most experience in this kind of thing already. The install for Windows 7 already has to work on a huge number of different hardware configurations. It’s more a matter of branding. The software might be different for other devices, but there would be a single installation mechanism that would intelligently select the right components to install. This way, Microsoft can leverage their market dominance on PCs to influence people to use their OS on other devices. I think Windows 8 could be such an OS. The problem is they would have to release all of that software at one time. After that, they could update components on separate schedules.

  • http://pulse.yahoo.com/_3ZBX5OAWWLZJKCGAAAO3AJHYRU Micalaryas Micalaryas

    Fortunately for Microsoft, the sales of netbooks was mediocre, accordingly not assuming a austere blackmail to Windows until Apple came out with its accepted iPad. It was with the unparalleled success of the iPad, which Apple struggled to accommodated appeal for, that Microsoft begin itself at a austere disadvantage.

    Conversor Digital

  • http://www.theenergysavingteam.com.uk renewable birmingham

    Microsoft finds that it has nothing to compete against the iOS from Apple .This is informative for us.This is a nice post.Great article.Thanks to share this blog.