Google Sends Out Email About Advertising
I received this email from Google on Thursday afternoon:
Dear Publisher,
We understand that the recent economic turmoil has created a lot of uncertainty in the lives of AdSense publishers. During these difficult times, we’re continuing to invest in innovations that improve publisher monetization and advertiser value in the content network.
We’re focusing on further developing our product offerings and boosting ad performance for publishers. We recently announced advancements in AdSense for search and experiments to make ads more effective. We’re bringing DoubleClick technologies to AdSense publishers, and we’ll continue to launch new products and features. We’re also continuing to improve our offerings for AdWords advertisers, making it easier for them to target the Google content network. Features for advertisers, such as the new display ad builder, are designed to improve ad performance on AdSense publisher sites.
We’ll keep driving technological progress, but our best asset will always be our publisher partners. The strength of AdSense lies in the value of the content you bring to users and the quality of the sites you bring to advertisers. Our success is tied to yours. We look forward to partnering with you for the long term, and remain dedicated to helping you succeed.
Sincerely,
Kim Scott
Director AdSense Online Sales & OperationsGoogle Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043
I never gave it much thought about the possibility that advertising could plummet, but this email from Google has started me thinking. How much will advertisers pull back?
What do you think? Are we all headed for a huge economic down turn that will affect advertising? Or will ads just continue as usual?
Comments welcome.
6 Comments
HK
October 31st, 2008
at 2:30am
This is a great point you make. I believe that certain areas/industrys will eventually pull out of advertising massively due to costs, but overall I believe that google’s ad program will continue as usual. They may make initial cuts on how much publishers earn to keep their revenue stream up top to satisfy their investors but I dont expect drastic changes.
Mike Rodgers
October 31st, 2008
at 5:04am
It might not all be bad. We could use a bit less google spam
And a bit more pirate spam
– this made me laugh
http://www.pursuitofinfamy.com/mccain-vs-obama/
Vote for which candidate you want to walk the plank
Ron Schenone
October 31st, 2008
at 6:02am
Thanks Mike for sharing this link.
Ron Schenone
October 31st, 2008
at 8:13am
Thanks HK for sharing your thoughts with us.
Jeff
October 31st, 2008
at 9:56am
It never really clicked for me, but I guess every market goes down. The hardest part now is for people hosting websites to stay afloat using only advertising
Stuart Barlow
November 4th, 2008
at 12:03am
Good point Jeff we arae only a small and fairly new company and have to use Google adwords, but we now seem to have to spend more to get the same results. The fact that new customers are harder to find and the increased advertising costs is not good, and indded very worrying.