Asus entered into the netbook market in October of 2007, and after a year, the company has sold 4 million units. The company goal is to pump out 5 million units by the end of 2008. The company is also looking at coming out with a touch screen model to boost sales.
Over at Laptop magazine they interviewed the CEO of Asus who made these observations:
As the Eee PC, and arguably the first consumer netbook, turns one we checked in with ASUS CEO Jerry Shen who has spearheaded the company’s Eee brand and its push into the netbook market. A year later, Shen isn’t fearful of the onslaught of netbooks hitting the market from the likes of Samsung, Lenovo and Dell and only thinks the market is just starting to take off. Why? Well he shared the following in the hour long interview:
- Four million Eee PCs have been sold to date. He plans to reach the goal of 5 million Eee PC sales by the end of 2008.
- Touch-enabled Eee PCs are on the way and will be here by early 2009. Shen didn’t share the details of the form factor, though he said they are exploring a convertible mode and a regular laptop form for touch-enabled Eee PCs. They will also run Windows 7 as early as mid-2009.
- Several skus of the Eee PC give customers numerous choices and allow them to find the Eee PC that best fits their needs.
This seems to indicate that Asus has a large lead over other companies who are also producing netbook computers.