$999 Apple Laptop May Not Be Enough

I guess the dream of a $800 Apple laptop, may remain just that. A dream. The unit that Apple introduced was still to expensive for my budget. Heh people. I just bought a 17″ Toshiba laptop with 3G of RAM, Radeon graphics and a bunch of other toys for $549. OK. I’m a PC. :-)

I was hoping for the sub $800 Apple laptop that some folks had rumored, which could of shot Apple sales through the roof. But the powers to be at Apple may know better and plan on keeping the prices up. According to this article it stated that:

The former firm notes that while the metal notebooks are more attractive, and boast features such as glass trackpads and better graphics hardware, the $999 system is Apple’s first notebook under $1,000, which “could be a key psychological threshold,” according to UBS’ Maynard Um. Many Windows notebooks are priced between $500 and $1,000.

This factor may be particularly important, Um says, in light of the overall economy, which is still suffering badly in spite of gains in recent days. By providing an affordable MacBook, Apple may be able to reach a larger segment of the public; wealthier shoppers, meanwhile, should have access to more attractive hardware combinations.

What do you think?

Comments welcome.


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I have been writing for Lockergnome for eight years.