The giant retailer Walmart has reversed a decision made back on September 26, 2008 in which the company announced that they would be eliminating their DRM servers. It seems that consumers pounded on Walmart, to the point that the company has reversed their decision. In an email sent out to consumers, Walmart stated:

NOTE: This is a follow-up to our email titled “Important Information About Your Digital Music Purchases” from 9/26/08.

Based on feedback from our customers, we have decided to maintain our digital rights management (DRM) servers for the present time. What this means to you is that our existing service continues and there is no action required on your part. Our customer service team will continue to assist with DRM issues for protected windows media audio (WMA) files purchased from Walmart.com.

While our customer support team is available to assist you with any issues, we continue to recommend that you back up your songs by burning them to a recordable audio CD. By backing up your songs, you insure access to them from any personal computer at any time in the future.

We appreciate your support and patience as we work to provide the best service possible to you. As we move forward with our 100% MP3 store, we’ll continue to update you with key decisions regarding our service and your account via email.

Thank you for using Walmart MP3 Music Downloads.

The Walmart Digital Music Team

This just goes to prove once again that we consumers can make a change and that some companies will listen to us. I applaud the decision by Walmart to keep the servers open.

What do you think? Is this a win for the consumer?

Comments welcome.

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