Google has announced that they will be entering into the game field and will offer AdSense advertisements to game sites. On their blog site Google states that over 25% of Internet users play online games, which could provide a tidy sum for both Google and site owners. Google has been expanding their ad revenue sources during 2008, even before we entered into economic slow down, recession, depression or whatever word you would like to use. Google states the following info:
Do you develop or publish web-based games? If so, you’re contributing to a growing trend – according to comScore, over 25% of Internet users play online games every week, which is over 200 million users worldwide. As a beta user of AdSense for Games, you can display video ads, image ads, or text ads within your online games to earn revenue. You’ll be able to show these ads in placements you define, such as interstitial frames before a game, after a level change, or when a game is over. Members of our AdWords team will sell your in-game ad placements directly to top brand advertisers, and you’ll also see contextually targeted text and image ads based on content and demographic information. In addition, you’ll be able to control the ads you see on your pages using our filtering options.
As Google looks for ways to expand their source of revenue, the success of their programs will be measured on how well they do down the road.