Internet Ads - Is The Sky Falling?
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Internet web sites, including most blogs, are dependent on advertising to pay the cost of their site and to make a profit on their writings. But with money becoming tight and with economic uncertainties in the news, it seems that there is some doubt as how advertising on the Internet will fair. Some are taking the position that advertising could take a hit as companies cut back on their Internets ads. But is it all doom and gloom? Is the sky falling?
According to one article which states:
But Sly Bailey has a more sinister view of the year. "Remember 1999?," she rather gloomily asked last week’s Association of Online Publishers’ conference. "Well 2009 will be like Groundhog Day. For the lucky we should expect consolidation – and for the less fortunate, failure." The Trinity Mirror boss said she was "firmly of the belief that there will be casualties in the coming months".
She’s not the only senior media figure predicting blood on the digital publishing carpet. Maurice Levy, the chairman and chief executive of Publicis, warned of a second bust as long ago as last November. "Far too many people are building plans based on advertising and they may well be disappointed because there is not enough money for everyone," he said. "It’s exactly the same situation as we saw at the end of the 1990s, when everyone thought that because he had a website he’d get the valuation. Now everyone building a Web 2.0 operation believes he will receive the advertising."
I believe that the American people, as well as people around the world, may cut back on their spending for luxury items. But I also think that many more people may turn to the Internet to do their shopping. With high gas prices, people may want to stay home and order items from the Internet, instead of heading to a brick and mortar store front.
If this comes to pass, than Internet advertising may increase instead of decline, as more folks shop online.
What do you think? Will you be doing more shopping online this holiday season?
Comments welcome.
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6 Comments
NewJohnny
October 7th, 2008
at 7:39pm
How about less shopping period? Like we need to buy yet another toaster or cell phone.
Ron Schenone
October 8th, 2008
at 2:26am
Hi NewJohnny,
As a matter of fact I actually need a new toaster.
Have a good one, Ron
Larry
October 8th, 2008
at 10:33am
Doom and Gloom have never served anyone well historically or today.
People have always found ways to pull themselves up from “crises” and most often eventually do better than before said crisis.
We need to keep our chins up and buy that toaster…but only if we really need it.
Take Care,
Larry
http://www.4-the-love-of-jeeps.com
Ron Schenone
October 8th, 2008
at 10:56am
Heh Larry,
I agree. We needed a toaster so I bought one.
I needed a new laptop, so I bought one of those as well.
Regards, Ron
MGA
October 10th, 2008
at 2:28pm
I guess, the decline for online marketing and online shopping rates in Q3 is not because people prefer to go actual stores to shop. The main reason is the financial crisis that occurs recently…
Ron Schenone
October 10th, 2008
at 5:27pm
Hi MGA,
People are afraid and are holding back on their spending.