Ron Schenone

Google To Expand Its Advertising To Social Networks

Posted by on Oct 4, 2008 | 5 Comments

Google has a patent pending to make social network sites profitable by opening up the sites to advertising.  It seems that Google is working on a system similar to page ranking in which to categorize social networks and their members by popularity and than apply their successful advertising model to the new scheme. Though Google is remaining relatively quiet about what they are planning, according to BusinessWeek this new technology could change how social networks operate:

Google declined to discuss its idea with BusinessWeek. But it is based on the same principle as PageRank, Google’s algorithm for determining which Web sites appear in a list of search results. The new technology could track not just how many friends you have on Facebook but how many friends your friends have. Well-connected chums make you particularly influential. The tracking system also would follow how frequently people post things on each other’s sites. It could even rate how successful somebody is in getting friends to read a news story or watch a video clip, according to people familiar with the patent filing. “[Google] search displays Web pages with the highest influence—it makes complete sense for them to extend this to online communities and people,” says Jeremiah Owyang, an analyst at Forrester Research (FORR).

One could see the added potential, not only for Google, but also for social network site owners. This could add more dollars to their income and could also provide those who have pages on the social network sites added income as well.

Comments welcome.

Source.

  • http://www.digitalmosaics.net Gale

    Google is advertisements on Facebook all the time. I see their advertisements on many other social networks sites. It would be interesting to see what Google will come up next!

  • Anonymous

    I completely agree. I found RockMelt very distracting before the update. Receiving a notification every time someone performs an action on Facebook or Twitter would be overwhelming. I don’t think you’re missing out by turning off notifications. I think there are more effective ways to monitor your networks that don’t distract you or lower your productivity.

    Sorry RockMelt, but you were uninstalled a while ago.

  • http://josedmorales.net Josè Daniel

    I used to love Rockmelt … in fact, it was my primary browser for 5 months! The current RM is just horrible. Don’t even get me started on how their Windows version has awfully destroyed the Windows GUI parameters.

  • Angeline Vargas

    I don’t know what’s wrong with Rockmelt. These days, my Facebook chatbox is no longer working. It’s always unavailable. Am I the only one experiencing this? When I open my FB account with other browsers, I can use my chatbox. One thing more, the notifications do not appear automatically anymore when I’m on Rockmelt. I have to refresh the page first before the notifications appear.

  • Angeline Vargas

    I don’t know what’s wrong with Rockmelt. These days, my Facebook chatbox is no longer working. It’s always unavailable. Am I the only one experiencing this? When I open my FB account with other browsers, I can use my chatbox. One thing more, the notifications do not appear automatically anymore when I’m on Rockmelt. I have to refresh the page first before the notifications appear.