Is Being A PC Important To You?
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After the failed Seinfeld-Gates advertisements, Microsoft has changed gears and is now doing what can be called ‘Are you a PC?’ ads on television. Basically the ads feature people from all walks of life stating they are a PC, which one could guess means that they use a PC. But is Microsoft skipping the important message?
Originally the Ads were to target the Apple vs PC guy ads that have been running for the past year or so. Microsoft felt that they needed to step up to the plate and confront these anti-Vista ads. But one things is clear. None of these ads actually confront the Vista issues.
I look at it this way. If you are not into technology, a nerd, a geek a computer nut, you have no idea what the Microsoft ads even mean. Ask your neighbor if he or she is a PC. They may not understand what you are referring to. In contrast the Apple ads were direct and right to the point.
What do you think? Do he ads make sense to you?
Comments welcome.
2 Comments
Ace
September 29th, 2008
at 1:29pm
It’s better to be above Apple and not react by ridiculing your competitor, since that’s exactly what the “I’m a Mac, I’m a PC” ads are. Instead, imho it’s better to highlight your products good points, and not emphasize the other party’s bad ones (or the ones Apple thinks of as bad).
I can actually appreciate the latest Microsoft ads, and that includes the Seinfeld-ads.
the oracle
September 29th, 2008
at 6:54pm
I think the ads that Microsoft has put out recently show that at least Gates knows the train is about to derail, but the information (or lack thereof) and tenor of the ads is simply ridiculous.
The Seinfield ads were alright for Seinfeld fans (I’m not one), but for most, they simply show how out of touch Microsoft and Gates are - thinking that somehow Seinfeld, who was never about relevance anyway, is relevant today.
Actually the tone of the ads touting ‘Mojave’ are more on point - as I’m sure there are many who simply have never tried Vista, and find it somehow comforting to be in the crowd that continues to bash the product. (I’m all for bashing it, but only because I have had to use it, know where the flaws are, and wish to have better - those taking part in the Mojave experiment, I suspect, are people who have been hopelessly lost in the ’90s, using Windows 98, and are seriously thinking about upgrading to 98SE!)