Should We Be Tracked On The Internet?
The next phase of privacy on the Internet is about to come to a head. It seems that large companies, i,e. Google and others, are tracking our surfing habits in order to better target advertising. Though this may be acceptable for the companies, it is now coming under scrutiny. In an article at The Washington Post, it states:
Several Internet and broadband companies have acknowledged using targeted-advertising technology without explicitly informing customers, according to letters released yesterday by the House Energy and Commerce Committee.
And Google, the leading online advertiser, stated that it has begun using Internet tracking technology that enables it to more precisely follow Web-surfing behavior across affiliated sites.
The revelations came in response to a bipartisan inquiry of how more than 30 Internet companies might have gathered data to target customers. Some privacy advocates and lawmakers said the disclosures help build a case for an overarching online-privacy law.
Which begs us to ask. When is our privacy being invaded if a firm tracks our behavior? Is tracking our surfing habits a violation of our privacy?
Google states the following:
Alan Davidson, Google’s director of public policy and government affairs, stated in the letter that users could opt out of a single cookie for both DoubleClick and the Google content network. He also said that Google was not yet focusing on “behavioral” advertising, which depends on Web site tracking.
But on its official blog last week, Google touted how its recent $3.1 billion merger with DoubleClick provides advertisers “insight into the number of people who have seen an ad campaign,” as well as “how many users visited their sites after seeing an ad.”
So what do you think? Do you believe your privacy is being invaded by being tracked by anyone or any company? Or do you even care about it? Should further investigation be made to protect us?
Comments welcome.





