When Netflix announced that the company was going to eliminate multiple profiles for the same account, many Netflix users were troubled by the news. Troubled to the point where their voices were raised in a choir of protest that must of hit a cord at Netflix. The movie rental company has decided to maintain profiles and make no changes. On their blog it states:

Because of an ongoing desire to make our website easier to use, we believed taking a feature away that is only used by a very small minority would help us improve the site for everyone. Listening to our members, we realized that users of this feature often describe it as an essential part of their Netflix experience. Simplicity is only one virtue and it can certainly be outweighed by utility.

As for improving Profiles, there are no definite plans in place yet, but, like everything at Netflix, we seek to make it better and we are open to suggestions. Non-users of the feature and new members will be able to access Profiles in 2-3 weeks. Existing users will be able to continue their use, uninterrupted.

We apologize for any inconvenience the previous announcement caused.

Which just goes to prove that when people ban together, some companies listen. I congratulate Netflix on their wise decision and for having the courage to admit their mistake.

Comments welcome.

Source.