Basically what Google is doing is posting their principles when it comes to your privacy. On their blog site they state:
So, today we’re making a homepage change by adding a link to our privacy overview and policies. Google values our users’ privacy first and foremost. Trust is the basis of everything we do, so we want you to be familiar and comfortable with the integrity and care we give your personal data. We added this link both to our homepage and to our results page to make it easier for you to find information about our privacy principles. The new “Privacy” link goes to our Privacy Center, which was revamped earlier this year to be more straightforward and approachable, with videos and a non-legalese overview to make sure you understand in basic terms what Google does, does not, will, and won’t, do in regard to your personal information.
What do you think? Are you feeling the Google love? Is your privacy well protected?