http://www.lockergnome.com/blade/2008/06/26/microsoft-buys-semantic-search-engine-powerset/ Technology News, Reviews & How-To Sun, 19 Feb 2012 01:29:00 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.lockergnome.com/blade/2008/06/26/microsoft-buys-semantic-search-engine-powerset/#comment-53616 shucky Sat, 28 Jun 2008 05:14:56 +0000 http://wp3.lockergnome.com/blade/2008/06/26/microsoft-buys-semantic-search-engine-powerset/#comment-53616 I believe it's not about running after search per say. If there was a different avenue with similar revenue prospects, Microsoft would have been up for that challenge as well. In fact if I was leading a company like Microsoft I would have done the same. The bigger picture is monitarization of ad based revenue. Right now online search is a premier destination for users when they go online. Since, Google dominates that destination currently - it also has a prominent say in the price tag for advertisements. Unless Google is challenged they will have ubiquity in the online ad business. I believe in the online world, the longer users are retained in your properties, the larger is your business. I believe it’s not about running after search per say. If there was a different avenue with similar revenue prospects, Microsoft would have been up for that challenge as well. In fact if I was leading a company like Microsoft I would have done the same. The bigger picture is monitarization of ad based revenue. Right now online search is a premier destination for users when they go online. Since, Google dominates that destination currently – it also has a prominent say in the price tag for advertisements. Unless Google is challenged they will have ubiquity in the online ad business. I believe in the online world, the longer users are retained in your properties, the larger is your business.

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