For us Netflix users, it seems that the king of DVD mailings is opting to make some changes,  in the hopes of improving customer service.   Netflix is going to eliminate additional profiles on customers accounts. These additional profiles can be used by anyone in a customers family, to add additional queues to the primary account. By trimming down the queues, Netflix believes that all customers will benefit.

According to an e-mail sent out to subscribers last night, Netflix is eliminating the convenient feature and removing all additional account profiles in September. And to add insult to injury, the additional profiles cannot be migrated to a new account. So all the effort you may have put in to rating hundreds, if not thousands, of movies and carefully crafting the perfect queue will be obliterated. The rental history will be merged with the main account owner, so your recommendations could suddenly change to reflect other profile users’ tastes. And, parents will no longer be able to easily monitor children’s rentals if they opt to open a separate account. But, Netflix will happily e-mail you your queue before they delete it so you can manually recreate it if you bothered to sign up for a separate account. 

I’m not sure how this is going to improve the customer experience for any Netflix user. If fact, this could just piss folks off and have them try another service. In a time of economic uncertainity, it could be a bad time to make any changes at all. I know of several of my family members who are changing services just to cut costs. Netflix is taking a chance making this move now.

But what do you think? Is this going to change the way you use Netflix?

Comments welcome.

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